Zug, Switzerland — Aethos, Europe’s fastest-growing lifestyle hotel brand has acquired Yayem, an experiential members’ club and travel app for modern-day explorers. Members will have unparalleled access to design-led member spaces at Aethos destinations, a vibrant global community, and bespoke retreats around the world — all powered by one Aethos mobile app. This strategic move aims to enhance the member experience through Yayem’s cutting-edge technical platform and Aethos’ network of hotels, clubs, and experiences.

Members will gain access to all Aethos destinations in addition to existing Yayem member benefits. The membership includes curated retreats and adventures like surfing in Portugal, skiing in the Italian Alps, yoga in Sardinia, and sailing in Mallorca. Members will also gain access to Aethos’ exclusive spaces across stunning city clubs, with openings including London, Madrid, Lisbon, and Mexico City on the horizon. Member perks include luxury experiences such as exclusive access to the Aethos Yacht in Mallorca, discounts on hotel stays, dining, and spa treatments, as well as complimentary upgrades and premium benefits.

This acquisition represents the next chapter in our journey, says Benjamin Habbel, Co-Founder and CEO of Aethos. Together with Yayem, we’re building a truly epic global members’ community that combines our shared passion for exploration, design, and community. This is just the beginning, and we can’t wait to welcome existing and new members to this new chapter.

I first discovered Aethos as a guest at their Milan hotel in 2022, says Yayem Co-Founder Lindsey Elkin, who will take on the role of Vice President of Membership at Aethos. From the start, it was clear to me that our brands and vision were perfectly aligned. I can’t wait to bring the newly formed Aethos Club to the world!

Founded with a mission to redefine the hospitality experience, Aethos has been expanding its footprint across Europe and beyond, curating spaces that inspire curiosity and connection. Its destinations combine innovative design, community-driven programming, and exceptional service, resonating deeply with Yayem’s ethos. Yayem’s pioneering digital platform has set new standards for how members connect, discover, and engage with exclusive spaces and experiences.

About Aethos

Aethos is a hospitality lifestyle brand founded in 2018. It’s based on a pioneering concept of hosting: a collection of boutique hotels, resorts and members’ clubs designed for a global community of conscious explorers who seek unconventional barefoot luxury, memorable experiences and authentic inspiration for the body, mind and spirit. With six destinations already open in Europe – four in Italy, one in Ericeira, Portugal, and one on the French island of Corsica – and a new property opening this June in Mallorca, as well as numerous new openings anticipated in the coming two years, Aethos is Europe’s fastest-growing hotel group.” For more information, visit www.aethos.com.

About Yayem

Yayem is a global membership platform for explorers and innovators, offering access to exclusive spaces, curated experiences, and a dynamic community. Founded to connect like-minded individuals, Yayem has been at the forefront of creating meaningful connections and experiences for its members.