Is your hotel taking advantage of TikTok’s massive reach? With over 1 billion active users, TikTok is changing how people discover new travel destinations, hotels, and experiences. It’s no longer just a platform for dancing—it’s a powerful marketing tool for hotels looking to connect with travelers in a fun, engaging way.

From our perspective as a hotel marketing solution, we’ve seen hotels go viral overnight, gaining thousands of new followers and potential guests just from one great TikTok video. But success on TikTok isn’t random—you need strategic, creative content that captures attention and keeps people watching.

In this guide, we’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings. Let’s get started!

Best TikTok Ideas & Examples for Hotels

Below we´ve listed 6 examples across different types of content you can post on TikTok, including User-generated content (UGC) , behind-the-scenes content posts, seasonal content ideas, and much more!

Check it out:

1. Hotel Room & Property Tours

Hotel Room & Property Tours – WIWT — Photo by WIWT

Why it works: Travelers love seeing what they’re booking before they commit.

How to do it:

• Film a 15-second walkthrough of a newly renovated suite with trending music.
• Use a 360-degree spin transition from the hotel entrance to the best room views.
• Show a “Budget vs. Luxury” comparison of different room categories.

2. Behind-the-Scenes Content

Behind-the-Scenes Content – WIWT — Photo by WIWT

Why it works: Gives your audience an exclusive look into hotel operations.

How to do it:

• Show a staff member preparing a honeymoon suite with rose petals.
• Time-lapse your team setting up an event space for a wedding.
• Film a fun clip of your housekeeping team doing a “speed clean” challenge.

3. Guest Experiences & Testimonials

Guest Experiences & Testimonials – WIWT — Photo by WIWT

️ Why it works: Real guest stories build trust and drive bookings.

How to do it:

• Ask guests to share their favorite part of their stay in a quick interview.
• Feature a montage of happy guest moments, from check-in to enjoying hotel amenities.
• Capture a before-and-after reaction when a guest sees their upgraded suite.

4. Day in the Life at the Hotel

Day in the Life at the Hotel – WIWT — Photo by WIWT

Why it works: Gives a POV experience of what staying at your hotel is really like.

How to do it:

• Film “POV: You just woke up in paradise”, showing a sunrise view from the hotel balcony.
• Show a guest itinerary from breakfast to a spa session to a poolside cocktail.
• Create a slow-motion, relaxing video of a guest’s peaceful morning routine at the hotel.

5. Staff Introductions & Fun Challenges

Staff Introductions & Fun Challenges – WIWT — Photo by WIWT

‍ Why it works: Makes your brand feel more human and relatable.

How to do it:

• Film “Meet the Team” introductions, where staff share fun facts about themselves.
• Have your bartender try to make a cocktail in 10 seconds.
• Challenge the front desk team to guess a guest’s dream destination in a fast-paced Q&A.

6. Travel Tips & Local Guides

Travel Tips & Local Guides – WIWT — Photo by WIWT

️ Why it works: TikTok users love discovering new places and insider travel tips.

How to do it:

• Post a “3 Hidden Gems Near Our Hotel” video with scenic clips.
• Share a “24 Hours in [Your City]” travel itinerary featuring hotel partnerships.
• Give insider hacks like the best time to visit a famous attraction without crowds.

Hope these 6 tips are useful for your hotel marketing strategy. Read the full article and take your TikTok strategy to the next level.

About WIWT – WISH I WAS THERE

WIWT – WISH I WAS THERE offers a completely different solution for hotels to sell rooms to the followers of inluencers. Our social selling platform works on an affiliate marketing model, where hotels pay commission for each room booked, just like with an OTA. And influencers can make a commission when their fans book a room at a hotel. We have simplified the influencer marketing landscape, taking out the high touch and labor intensive element.

Hotels can simply connect their channel manager, and WIWT takes care of selling rooms.

WIWT – WISH I WAS THERE
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