The hospitality industry produces vast amounts of data, yet many hotels struggle to translate it into actionable insights. At ITB Berlin, Infor’s VP of Hospitality Strategy, Alan Young, unveiled the company’s approach to solving this challenge through AI-driven revenue management and conversational analytics.

Infor’s new AI-powered data lake and analytics platform allows hotel staff at every level to interact with their data in real time. Whether it’s a GM analyzing pricing scenarios, a revenue manager forecasting demand, or a housekeeper optimizing room assignments, employees can now ask questions in plain language and receive instant, predictive insights.

Young highlights that hospitality is shifting away from static reports and manual analysis. Instead, data will “speak back” to hoteliers, providing real-time recommendations and streamlining decision-making. This approach empowers all hotel employees—not just executives—by replacing outdated processes with AI-driven automation.

By breaking down tech silos and human silos, Infor is ensuring that AI is not just a buzzword, but a tool that enhances efficiency across all departments. Looking ahead, Young predicts that conversational AI will become the industry standard, democratizing data access and eliminating friction in hotel operations. As he puts it, hoteliers won’t be doing more with less—they’ll be doing more with more information.

Key Takeaways

• AI-powered data access – Infor’s analytics platform allows hotel teams to query data in plain language and get real-time insights.
• From static reports to conversational AI – Hospitality is moving away from traditional reporting to interactive, predictive analytics.
• Empowering all hotel employees – AI isn’t just for executives—housekeepers, front desk teams, and revenue managers can all benefit from real-time data-driven decisions.
• The future is AI-driven operations – Conversational AI will soon become the norm for reporting, staffing, and decision-making.

With AI-driven automation and a shift toward conversational analytics, the future of hospitality is not about working harder, but working smarter.

Chatbots, Robotics & AI