In the lead up to the Future Hospitality Summit Saudi Arabia 2025 next month, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.

“Where Vision Shapes Opportunities” is more than just a theme for FHS Saudi Arabia 2025— it is a reflection of Saudi Arabia’s rising influence in shaping the future of global hospitality. Set to return to Riyadh from May 11 to 13, 2025, at the prestigious Mandarin Oriental Al Faisaliah Hotel, this year’s summit offers a compelling window into how a bold national vision is transforming the industry.

At the heart of this transformation lies Saudi Arabia’s ambitious Vision 2030. With investments in giga-projects, cultural destinations, and world-class infrastructure, the Kingdom is rapidly redefining what it means to be a global tourism leader, anchored in heritage yet driven by innovation.

A National Vision Powering Hospitality Growth

Vision 2030 serves as a powerful catalyst for the exponential growth of the Saudi hospitality sector. The Kingdom aims to welcome 150 million visitors annually by 2030, a goal that is being realized through the expansion of hotel offerings, revitalization of heritage sites, and the creation of lifestyle experiences tailored to both international and domestic travelers.

This momentum is reflected in the Kingdom’s dynamic development pipeline: around 80 new hotel properties are expected to be completed in 2025 alone, diversifying the sector to accommodate every traveler profile—from luxury leisure seekers to business guests. This expansion solidifies Saudi Arabia’s growing position as a premier global destination.

Three Pillars Shaping the Future of Saudi Hospitality

The future of hospitality in Saudi Arabia is being shaped by three foundational pillars: innovation, women’s empowerment, and a return to cultural roots. These drivers are creating a uniquely Saudi narrative for growth—modern, inclusive, and deeply authentic.

Innovation as a Growth Imperative

Innovation is no longer a competitive edge; it’s a core requirement. Across the Kingdom, cutting-edge technologies are transforming the guest experience, from AI-powered concierge services to smart infrastructure and immersive digital platforms.

Digital transformation is already leaving a mark. Online travel reservations in Saudi Arabia witnessed a remarkable 100% year-over-year increase, particularly within the high-end and midscale segments. In response, stakeholders are ramping up investment in digital upskilling and hospitality tech programs to equip local talent for this next chapter.

Emerging destinations such as NEOM and The Red Sea are global case studies in sustainable, tech-integrated tourism, positioning Saudi Arabia as a living lab for the future of hospitality in the region and beyond.

Saudization and Women Empowerment at Taiba Investments

At Taiba Investments, Saudization is at the heart of our strategy for sustainable growth. We are deeply committed to creating meaningful opportunities for Saudi talent, aligning with the Kingdom’s vision to empower its people and reduce unemployment. Our efforts focus on attracting, developing, and retaining national talent across all levels of the organization.

A key part of this journey is the empowerment of women. Saudi Arabia’s hospitality sector is witnessing a remarkable rise in female participation, and Taiba is proud to be part of that progress. In line with national goals to increase women’s workforce involvement to 30% and reduce unemployment to 7%, we actively promote gender inclusion through inclusive hiring practices, flexible work models, and leadership development programs tailored for women.

Reconnecting with Heritage and Spirituality

Saudi Arabia’s tourism transformation is not solely futuristic; it is deeply rooted in the Kingdom’s rich cultural and spiritual heritage. From UNESCO World Heritage Sites to desert retreats, culinary traditions, and authentic crafts, this return to roots lies at the heart of the new tourism narrative.

At Taiba Investments, we are proud to be part of this movement. Through our Memorandum of Understanding with the Ministry of Culture, we are actively working to integrate Saudi cultural elements into our properties, blending authentic local heritage with modern hospitality experiences. As a member of the United Nations World Tourism Organization (UNWTO), Taiba is further committed to aligning with global standards while highlighting the unique spirit of the Kingdom.

At the forefront of this movement is Makarem Hotels, the flagship brand of Taiba Investments, and a pioneer in spiritual hospitality. Makarem is reimagining spiritual travel, creating serene spaces that honor religious identity while offering modern comfort and bespoke services. From Makkah to Madinah, the brand invites guests into an experience that nurtures the soul, evokes peace, and reconnects them with the sacred atmosphere of the Two Holy Mosques.

By weaving heritage into every thread of hospitality, Saudi Arabia is creating a distinct tourism identity — one that blends authenticity with sophistication, and tradition with innovation.

Looking Ahead

The future of hospitality lies at the convergence of bold innovation, inclusive values, and a reverence for place and purpose. These are the cornerstones of Saudi Arabia’s hospitality renaissance.

As Riyadh prepares to welcome the world once again for FHS World 2025, the Kingdom reinforces its standing as a global epicenter of hospitality transformation, where vision truly does create opportunity.

Anne Bleeker
In2 Consulting
+971 56 603 0886
The Bench