Home » AFRICA » US, China, Australia, South Korea, Saudi Arabia, Mexico, Turkey, and Uganda Propel BWH Hotels Global Surge with Nearly One Hundred New Openings Transforming Travel in 2025

Friday, June 20, 2025

BWH Hotels is experiencing a powerful global surge in 2025, propelled by nearly one hundred new hotel openings across key destinations including the US, China, Australia, South Korea, Saudi Arabia, Mexico, Turkey, and Uganda. These strategic additions reflect the brand’s bold commitment to transforming travel by expanding into high-demand markets, offering culturally immersive and experience-driven stays that align with the evolving expectations of modern travelers.

BWH Hotels Expands Rapidly with Close to 100 New Properties in 2025

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BWH Hotels, the expansive global hospitality enterprise encompassing WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has continued its remarkable growth trajectory into 2025. With nearly 100 new hotels welcomed in just the first half of the year, the company is solidifying its position as a dominant force in the global hotel industry. The new properties are strategically situated in high-demand destinations across Latin America, the Middle East, and Asia Pacific, tapping into growing trends among travelers such as cultural exploration, wellness, and outdoor adventure.

BWH Hotels’ strategy for global expansion revolves around its commitment to both domestic and international development. This dual approach has been pivotal in the company’s rise to become the second-largest independent soft branding company worldwide. Their portfolio now boasts more than 200 hotels in development and an impressive pipeline of over 15,000 keys. With a five-year “North Star” goal set to reach 5,000 hotels globally, BWH Hotels is on track to redefine the hospitality landscape. In addition to its rapid growth, the company continues to offer strong value to guests and hotel owners alike through its two award-winning loyalty programs, Best Western Rewards® and WorldHotels Rewards℠.

Strategic Growth in Key Global Markets

BWH Hotels has strategically focused its expansion efforts in high-demand markets such as Latin America, the Middle East, and Asia Pacific. These regions have seen an uptick in travel demand, and BWH Hotels has been quick to capitalize on these emerging opportunities. The new properties being introduced align with key traveler interests, including wellness retreats, cultural discovery, and adventure tourism, which continue to shape the global travel landscape.

Among the new properties added to the BWH Hotels portfolio are notable additions such as the Soul Spring Sanctuary, a luxury property in Xochitepec, Mexico, which is part of the WorldHotels Crafted Collection. Another significant opening is the Wenlan Hotel, located in Northern Hangzhou, China, within the WorldHotels Elite Collection, which caters to the region’s growing luxury and business tourism markets. The Best Western Premier® Hidden Hills Hotel in Istanbul, Turkey, further strengthens the brand’s presence in Europe, while the Shades, Orakai Cheonggyesan Hotel in Seoul, South Korea, demonstrates the brand’s growing influence in the Asia Pacific region. Other highlights include the Best Western Port Lincoln in Port Lincoln, Australia, and the Melrose at Seabrook, part of the BW Signature Collection® in Seabrook, Texas.

In a groundbreaking move, BWH Hotels made its debut in the glamping sector with the launch of Zion Wildflower Resort, located near Zion National Park in Virgin, Utah. As part of the WorldHotels Crafted Collection, this new property underscores BWH Hotels’ commitment to meeting changing traveler preferences by providing distinctive, immersive outdoor experiences.

Focus on Middle East Expansion

BWH Hotels has made significant strides in expanding its footprint in the Middle East, a region where government investment in tourism is thriving, and demand for luxury and business travel accommodations is on the rise. The company is working toward its ambitious goal of reaching 70 properties in the Middle East by 2027, and it is already making considerable progress. By 2025, BWH Hotels has expanded its portfolio in the Middle East with the addition of eight new properties, marking a key achievement in its regional growth.

The latest additions to the portfolio include the WorldHotels King Road in Jeddah and The Pearl of Africa, an upscale luxury hotel located in Kampala, Uganda. Additionally, Best Western Premier Riyadh and the Best Western Premier Madinah Hotel in Madinah further bolster the brand’s presence in the region. The portfolio also features luxurious properties such as the WorldHotels Crafted Sunflower Resort in AlUla and the stylish Aiden® Shades Hotel in Jeddah. With the upcoming openings of Best Western Plus® Hotel Makkah in Summer 2025 and the Executive Residency Al by Best Western® Shafa Hotel in Jeddah in Winter 2025, BWH Hotels is poised for continued growth in the region.

Innovation in Emerging Hotel Categories

BWH Hotels is not just growing in conventional hospitality sectors but also leading the way in innovative new categories to cater to the evolving needs of today’s travelers. One of the most exciting developments in the BWH Hotels portfolio is the rapid growth of the @HOME by Best Western℠ brand. This upper-midscale extended-stay brand has garnered significant interest, with more than 30 properties currently in development. This brand caters to the rising demand for longer stays, offering contemporary amenities and flexibility for travelers seeking comfort during extended trips.

In addition, BWH Hotels has made strides in the glamping sector, following the successful launch of Zion Wildflower Resort. With plans to introduce more glamping resorts into its pipeline, the company is tapping into the growing trend of outdoor accommodations that combine luxury with nature. This expansion also empowers independent hotel operators by providing them with the scale and technological resources they need to thrive in the competitive hospitality industry.

Moreover, the Aiden® collection of boutique hotels continues to expand, offering a contemporary, design-forward brand that targets urban destinations and reimagined properties. This fast-growing collection is ideally suited for travelers seeking stylish, modern accommodations with the latest technology and amenities.

Looking Ahead: A Strong Future for BWH Hotels

As BWH Hotels moves forward with its aggressive growth strategy, its diverse portfolio of brands and innovative initiatives position it for continued success in the global hospitality market. The company’s focus on expansion into high-demand markets, particularly the Middle East, Latin America, and Asia Pacific, is driving its global reach while catering to the evolving preferences of today’s travelers.

With a development pipeline that includes hundreds of new properties, BWH Hotels is on track to meet its five-year goals and continue to offer value to both guests and hotel owners alike. Through strategic expansions, innovative brand offerings, and a commitment to service excellence, BWH Hotels is poised to remain a key player in the global hospitality landscape. The future looks bright as the company strengthens its position and grows its global footprint in the coming years.

BWH Hotels’ global expansion in 2025 is powered by nearly one hundred new openings across the US, China, Australia, South Korea, Saudi Arabia, Mexico, Turkey, and Uganda, transforming travel through culturally rich and experience-driven stays.

Conclusion

In 2025, BWH Hotels has demonstrated impressive growth, achieving nearly 100 new hotel openings in the first half of the year. By focusing on strategic regional expansions, innovation in emerging hospitality categories, and a commitment to delivering outstanding value to guests and owners, the company is setting new standards in the industry. As it continues its ambitious global expansion, BWH Hotels is well-positioned to meet the evolving needs of modern travelers while contributing significantly to the future of the global hospitality market.

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Tags: asia pacific, Best Western Rewards, BWH Hotels, glamping resorts, Hospitality Industry, hotel openings, latin america, luxury hotels, Middle East, Worldhotels, WorldHotels Rewards, Zion Wildflower Resort