According to recent research, blended travel bookings have surged by 72% year-over-year (Skift, 2024), with 50% of guests planning extended stays (Accor, 2024). This shift presents significant opportunities for hotels to embrace blended living as a way to enhance the guest experience while driving new revenue streams. Accor identified the growing trend of blended living early and has strategically leveraged it, working alongside our hotel owners to take full advantage of the added business opportunities.

Leveraging Blended Living to Meet Evolving Traveler Expectations

The concept of blended living has quickly moved from an emerging trend to an essential element of the modern hospitality experience. As the lines between work, leisure, and daily life blur, today’s travelers expect more than just a place to stay—they want an environment that adapts to their lifestyle. Whether it’s professionals extending their business trips to mix work with leisure or locals seeking enriching experiences, hotels that embrace this blended approach can unlock tremendous value for both guests and owners.

Affluent customers today are seeking more diverse lifestyle offerings – enriching experiences, and services, vibrant food & drink venues, and social spaces – that far go beyond the traditional hotel offering. Blended living experiences are opening up a whole new dimension for our extraordinary hotel brands. Agnès Roquefort, Global Chief Development Officer, Luxury & Lifestyle

Integrated into our Premium, Midscale, and Economy brands, blended living offers are unlocking significant value, optimizing revenue opportunities, and diversifying investment risk through a differentiated service offering that caters to travelers’ needs and meets market demand.Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy

General Manager Insights: Business Cases from the Field

Discover how we unlock the full potential of blended living, and meet Ronei Borba, General Manager of Pullman Vila Olímpia in São Paulo, and Daniel Kingston, General Manager of Ennismore’s SO/ Uptown in Dubai.

Building Living Hubs: Driving Additional Revenue While Gathering Guests & the Local Community

Located in the heart of São Paulo’s bustling financial hub, our hotel has already established itself as a favorite among corporate travelers. But we’re more than just a destination for business — we’re a vibrant space where unique events connect guests and the local community, with experiences that blend art, gastronomy, and culture: Art and Wine, Art Battle, SP Fashion Week, Dining in the Dark… These initiatives enhance guest experiences and strengthen community ties, generating more than $ 2 million in additional revenue in 2024. By combining creativity and innovation, we’re shaping unforgettable moments that go far beyond traditional hospitality. Ronei Borba, General Manager, Pullman Vila Olímpia – São Paulo

In today’s socially connected world, creating spaces where people can engage, and bond is more important than ever. Hotels are uniquely positioned to become living hubs, fostering connections with guests and local communities. Beyond enhancing the guest experience, these efforts can drive additional revenue beyond room bookings, particularly through F&B offerings, and help position the hotel as a key player in the local community, driving repeat visits year-round, generating more off-season business and cultivating brand loyalty.

Leveraging Mixed-Use: Driving Value Creation

Mixed-use developments create significant value for property owners by capitalizing on the synergy between the hotel and Residences. Resident owners purchase more than just a property: they acquire a five-star luxury lifestyle experience. The hotel enhances this experience by offering a range of à la carte services, including 24/7 concierge services, maintenance support, and personalized chefs. The Residences bolster the hotel’s ecosystem by providing a built-in audience who utilize our facilities, including F&B offerings, meeting spaces, and event venues. We’ve introduced activations such as movie nights, transforming transactional interactions into meaningful connections, and creating a strong sense of community among residents.

Daniel Kingston, General Manager, Ennismore’s SO/ Uptown – Dubai

By combining residential spaces, co-working areas, and even private clubs within a hotel, mixed-use developments diversify revenue streams and increase revenue potential while offering guests a more holistic experience. Residents from mixed-use developments can also benefit from hotel facilities, offering them access to exclusive social spaces, dining options, and wellness centers, creating a symbiotic relationship that enhances overall value.

Maximizing Blended Living Opportunities: Unlocking Business Growth

Blended living is quickly becoming a fixture in the hospitality industry, effectively positioning hotels that adopt this model to attract a new breed of traveler – those who value community engagement, flexible spaces, and authentic experiences. By creating dynamic environments that cater to a broader range of guests, hotels can drive repeat business, foster loyalty, and unlock new revenue streams. For hotel owners, embracing this model is not just a trend – it’s a strategy for long-term profitability and success. By continuously adapting to the needs of modern travelers, and fostering deep connections with local communities, hotels can ensure they remain at the forefront of the hospitality industry.

If you’re looking to dive deeper into the blended living trend, check out our latest From Change to Opportunity Report.

To download and read the report, click here.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries, with over 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.