Legendary London hotel, The Savoy, has unveiled a transformative new design for its rooms and suites, available to book from 9 June 2025.

Developed by award-winning design studio, G.A Group, the new look celebrates The Savoy’s history, reinventing its distinctive Edwardian and Art Deco styles for the modern discerning traveller with elevated colour palettes, luxurious textures and bespoke furnishings.

The Savoy’s Edwardian-style rooms, first introduced at the turn of the 20th century, have been elevated with warm silvers, ivory silk, marble and antique brass finishes. The light and bright scheme is complemented by accents of ochre and amber, carpet designs featuring abstract Edwardian motifs, and artwork that references the legendary performances of the Savoy Theatre.

The Art Deco style rooms capture the glamour and drama of the era, infusing subtle geometric shapes into furniture such as headboards and feature mirrors, alongside highly polished finishes and a colour scheme based on the hotel’s signature shade of green.

Original architectural features of the Grade II listed building, such as fireplaces and intricate cornice detailing, have been revitalised throughout the redesign, while an emphasis on British manufacturers fosters a connection to local craftsmanship. In The Savoy’s River View Suites, new window seating perfectly frames views of the Thames that have inspired some of the world’s most celebrated creatives, including Claude Monet.

THE SAVOY’S NEW DESIGN IN NUMBERS

50 original chandeliers preserved during refurbishment

10,000 square metres of carpet laid, enough to cover Covent Garden Piazza

Almost 500 pictures hung on the walls

120 square metres of marble polished in the new bathrooms

Nearly 1,000 pillows plumped

A new guest room management system will be integrated into all rooms and suites, offering greater control over lighting and room service. The tech-forward design also features wireless bedside device charging stations and colour changing vanity mirrors for a highly personalised experience. Luxury convenience has also been considered: Dyson hairdryers will be provided for suite guests, while the focus on wellbeing is reflected in the inclusion of bespoke yoga mats in every room.

The refurbishment is the latest phase in the hotel’s evolution, following the launch of a new all-day dining restaurant, Gallery, in 2024, alongside two boutiques: scone shop, Scoff, and The Florist at The Savoy. The first collection of Edwardian style rooms and suites is bookable from 9 June 2025, with phased refurbishment set to continue until 2027, ensuring minimal impact to the guest experience.

For more information, visit www.thesavoylondon.com.

Hotel website

The Savoy
Strand
London, WC2R 0EZ
United Kingdom

+44 20 7836 4343