ATLANTA, GA – In a bold move to elevate every stay with an exceptional coffee experience, Holiday Inn Express by IHG and The Coca-Cola Company’s Costa Coffee, have announced an exclusive partnership that will bring Costa’s freshly ground and brewed coffee to every Holiday Inn Express hotel across the United States.

To celebrate the launch of this new partnership, Holiday Inn Express and Costa Coffee are teaming up to offer free coffee to college football fans – no hotel reservation required. With the upcoming season bringing early mornings, long drives and packed tailgates, a quality cup of coffee is a must. That’s why on Saturday, August 30, during Week 1, fans can visit participating hotels* within 10 miles of Division I Football Bowl Subdivision (FBS) schools to grab a complimentary cup.

According to a new national survey of 2,000 college football fans commissioned by Holiday Inn Express, and conducted by Talker Research, coffee is a game day essential:

• More than half include breakfast or coffee in their pre-game rituals when traveling for game day
• 81% of fans say coffee or caffeine is a key part of their game day morning routine
• 70% of coffee drinkers consume at least two cups while en route to the game

For years, Holiday Inn Express has helped guests start their day right with a fresh, hot, complimentary breakfast – one of our signature offerings at over 3,000 locations worldwide. Now, breakfast is getting even better as Costa Coffee becomes part of the Holiday Inn Express experience. For college football fans, the morning can define the whole game day, and with thousands of locations across the country, we’re here to welcome those getting ready to embark on pre-game traditions, cheer on their teams, and maybe even roast a rival or two! Justin Alexander, VP of Global Brand Management for Holiday Inn Express, Staybridge Suites & Candlewood Suites

The survey also revealed that a majority of college football fans spend at least one night away during game day weekends, making hotel choice a key part of the overall experience. When selecting a place to stay, top priorities include:

• Proximity to the stadium (48%)
• Free breakfast (46%)
• A high-quality coffee experience (43%)

With Costa Coffee now brewing at more than 1,300 Holiday Inn Express locations, this collaboration underscores both brands’ commitment to delivering an exceptional guest experience – starting with that first cup. This partnership responds to travelers’ increasing expectations for freshness, flavor and customization.

In fact, findings from a recent survey conducted by Suzy and commissioned by Costa Coffee reveal:

• Nearly half of respondents believe freshly brewed, freshly ground coffee tastes significantly better than traditional drip
• 61% agree that the quality and freshness of hotel coffee reflects how much a hotel values its guests

For many hotel guests, a cup of coffee is the ritual that sets the tone for their entire stay. That’s why we’re thrilled to partner with Holiday Inn Express to bring Costa’s smooth, rich coffee to travelers across the country. With a shared commitment to quality and warm hospitality, we are proud to offer a solution that’s efficient, flexible, and thoughtfully crafted for today’s travelers. This is about more than coffee; this is about creating meaningful moments of joy for guests and creating unforgettable game day experiences for fans across the country. Amy Daugherty, Costa Coffee, U.S. Head of Marketing

Free coffee day kicks off a season of refreshing surprises from Holiday Inn Express and Costa Coffee – designed to keep fans fueled all game day long. Learn more at holidayinnexpress.com and follow along on Instagram @holidayinnexpress and Facebook @HolidayInnExpress to catch the latest!

Disclaimers:

• Coffee is complimentary for all Holiday Inn Express guests as part of their stay. On Saturday, August 30, from 10:30 AM to 3:30 PM (local time), this special offer will also be extended to non-guests at participating locations. Offer is valid while supplies last.
• Costa Coffee is now available across the U.S. not only at Holiday Inn Express, but also at avid hotels, Atwell Suites, Garner Hotels, and Candlewood Suites. With over 1,800 IHG locations now brewing, visit www.ihg.com to book your stay.

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

• Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

Haley Olver
IHG