The Hotels Network (THN), a Lighthouse company and direct channel growth platform for hotels, is introducing Superpilot, the first AI-powered recommendation system set to revolutionize hotel website personalization and direct bookings.

Superpilot signals a bold move toward reimagining how hotels approach marketing on their direct channels. The technology ushers in a new era of automation in hospitality, transforming complex tasks—like data analysis, strategic planning, and content creation—into seamless, intelligent processes. It empowers hotels of all sizes to tailor their website experience and boost direct bookings, effortlessly and at scale.

Reshaping the Approach to Personalization

Superpilot’s journey began with AI Templates, which gave hoteliers instant access to personalized website messages generated by AI. Backed by insights from top-performing campaigns across THN’s global network, hoteliers can now launch complete, impactful messages in just seconds.

Comprehensive AI-Driven Personalization

Superpilot will offer a suite of advanced features:

• Hotel & Market Analysis – Evaluates a hotel’s unique offerings, OTA presence, and market trends to tailor website personalization strategies.
• Local Insights Integration – Incorporates information about nearby attractions, dining options, and transportation to enhance message relevance.
• Proven Message Database – Leverages a vast repository of successful messages from THN’s client network to recommend effective content strategies.
• AI-Powered Suggestions – Delivers intelligent recommendations for personalization tools, messages, and target audiences.
• Automated Content Creation – Produces ready-to-use personalized messages and campaigns, streamlining website personalization.

A Vision for Fully Autonomous Personalization

Superpilot is a significant step toward fully autonomous website personalization. By automating the entire process—from data analysis and strategy formulation to content creation and performance optimization—Superpilot frees up time for hoteliers to focus on other priorities while ensuring their websites are continuously optimized for direct bookings.

With Superpilot, we’re removing complexity from hotel marketing. Our vision is simple: to give every hotel, no matter its size or resources, the power to personalize like the biggest brands. Juanjo Rodriguez, Founder of The Hotels Network

About The Hotels Network

The Hotels Network, a Lighthouse company, is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary, and a suite of personalization options, THN’s Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect’s benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.

THN is proud to have been recognized for the company’s product innovations, rapid growth, and unique workplace culture for the third year in a row, most recently named the Best Direct Booking Tool for 2025 in the prestigious HotelTechAwards.

For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].

Paige Lopez
Content Marketing Manager

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