Held as the grand finale of this year’s Mews Unfold conference, the 2025 Mews Unfold Awards were a fantastic way to wrap up an already energizing day. It was great to be there in person as the Mews team shined a spotlight on some of the most forward-thinking people and brands in hospitality. This was all about sincere recognition for the people and ideas driving hospitality forward.

Five awards were presented, each highlighting a different kind of impact:

Most Innovative Brand (sponsored by Omniboost)

Nominees: Zedwell Hotels, Habyt, LyLo
Winner: Habyt, for redefining modern living with a flexible, forward-thinking, tech-enabled model.

Most Hospitable Brand

Nominees: Hotel Monte Astoria, Maison Mère, The Dylan Amsterdam
Winner: Hotel Montestyria Chalets & Suites, for turning a bold, risky project into a heartfelt, guest-centric success.

Most Innovative Integration (sponsored by Hospitality Net)

Nominees: Bloc Hotels, Hey Lou Hotels, Finn Lough
Winner: Hey Lou Hotels, for using attribute-based selling and integrations to create personalized, revenue-generating experiences.

Social Impact Leader

Nominees: Haltia Lake Lodge, Comfort Hotel Solna (Strawberry Group), Bob W.
Winner: Haltia Lake Lodge (Finland), for their regenerative, community-led sustainability model.

Most Innovative Hotelier

Nominees: Martin Kemmer (Hey Lou), Katharina & Nicholas Richter-Wallmann (Hotel Zum Hirschen), Charlie MacGregor (The Social Hub)
Winner: Charlie MacGregor, for reshaping hospitality through mixed-use community spaces and forward-thinking design.

As a sponsor of the Most Innovative Integration award, we at Hospitality Net were proud to play a small part in recognizing the talent and creativity on display. The awards were not about trophies or competition. They were about shining a light on the ideas and efforts that often happen behind the scenes, and the people who help move the industry forward through their work.

Congratulations to all the winners, and to the Mews team for recognizing that the future of hospitality deserves to be celebrated!