Home » HOTEL NEWS » Seven Tides and Minor Hotels Collaborate to Elevate Luxury Guest Experiences through Rebranding of Palm West Beach Resort in Dubai

Thursday, May 29, 2025

Seven Tides and Minor Hotels are collaborating to significantly enhance luxury hospitality on Dubai’s Palm West Beach through a major rebranding and refurbishment of the existing resort. By combining Seven Tides’ expertise in premium real estate development with Minor Hotels’ global reputation for delivering exceptional guest experiences, the partnership aims to elevate the resort’s standards, refresh its identity, and offer travelers a sophisticated and memorable stay in one of Dubai’s most prestigious beachfront destinations.

Minor Hotels, a prominent global hotel owner, operator, and investor, has announced a significant expansion of its portfolio in the UAE through a new hotel management agreement. The deal involves a prestigious beachfront property located on Dubai’s iconic Palm West Beach, in partnership with Dubai-based real estate development and holding company Seven Tides. This strategic collaboration marks another milestone for Minor Hotels as it continues to grow its footprint across the dynamic hospitality landscape of the United Arab Emirates.

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Strategic Partnership with Seven Tides Strengthens Dubai Presence

The recent deal strengthens the partnership between Minor Hotels and Seven Tides, combining their expertise in hospitality management and property development. Seven Tides, recognized for its luxury residential and hotel ventures in Dubai, is celebrated for delivering elegant designs in prestigious locations. Through this collaboration, Minor Hotels will assume management responsibilities of the current resort and serviced apartments, which operate as Dukes The Palm, a Royal Hideaway Hotel.

The collaboration promises to elevate the guest experience through refined operations, enhanced service standards, and a fresh brand identity that aligns with Minor Hotels’ growing portfolio of distinctive properties.

A Premier Beachfront Location on Palm West Beach

The resort’s location on Palm West Beach offers guests exclusive access to one of Dubai’s most sought-after beachfront destinations. Situated adjacent to NH Collection Dubai The Palm, the property benefits from a prime spot on the crescent of Palm Jumeirah, renowned globally for its luxury hotels, pristine beaches, and stunning views of the Arabian Gulf.

Featuring 273 hotel keys and 287 serviced apartments, the resort caters to a broad market of travelers seeking both short-term stays and extended visits in a sophisticated, beachfront environment. The serviced residences provide a blend of hotel convenience and home-like comfort, making the property appealing to families, business travelers, and tourists alike.

Growth of Minor Hotels’ Portfolio on Palm Jumeirah

With this new acquisition, Minor Hotels will boost its total inventory on Palm Jumeirah to 1,524 keys across three properties. This includes Anantara The Palm Dubai Resort and NH Collection Dubai The Palm, which operate under separate brand identities catering to different market segments. This diverse portfolio allows Minor Hotels to target a wide range of guests, from luxury seekers to business travelers and leisure tourists.

Palm Jumeirah remains one of the most prestigious locations in Dubai, attracting discerning travelers and contributing significantly to the city’s reputation as a global luxury destination. Minor Hotels’ increasing footprint on this renowned artificial island highlights its dedication to strengthening its position within prime luxury destinations.

Upcoming Soft Refurbishment and Rebranding Plans

As part of the management transition, Minor Hotels will oversee a soft refurbishment of the guest rooms and public spaces before the property undergoes an official rebranding, which is expected to be announced later in 2025. The refurbishment will focus on modernizing interiors, enhancing comfort, and upgrading facilities to align with Minor Hotels’ high standards and guest expectations.

This strategic refresh will help reposition the resort in Dubai’s highly competitive hospitality market, ensuring it meets evolving traveler preferences for contemporary design and exceptional service. The rebranding will also leverage Minor Hotels’ strong brand portfolio, which includes globally recognized names known for luxury, quality, and unique guest experiences.

Minor Hotels’ Dynamic Expansion Across the UAE

This latest hotel management agreement is part of Minor Hotels’ broader strategy of rapid growth across the UAE, where it currently operates 17 properties under five different brands. The group’s multi-brand approach enables it to capture diverse market segments, including luxury, lifestyle, serviced residences, and upscale business travel.

Through ongoing growth in Dubai and across other emirates, Minor Hotels is establishing itself as a major force within the hospitality industry in the region. The company’s expansion aligns with Dubai’s ongoing efforts to boost tourism, attract international visitors, and enhance its reputation as a world-class destination for business and leisure.

Future Outlook for Minor Hotels in the Region

The UAE’s hospitality market continues to show strong potential for growth driven by increasing international arrivals, large-scale events, and government initiatives aimed at tourism development. With an enhanced foothold in Dubai, especially on the esteemed Palm Jumeirah, Minor Hotels is well-placed to take advantage of these emerging opportunities.

The partnership with Seven Tides also signals potential for further collaborations in Dubai’s vibrant real estate and hospitality sectors. As Minor Hotels integrates the new property into its portfolio, the group is expected to introduce innovative service concepts, sustainable practices, and guest-centric experiences that reflect the future of hospitality in the region.

Seven Tides and Minor Hotels are partnering to elevate luxury guest experiences by rebranding and refurbishing the Palm West Beach Resort in Dubai. This collaboration will redefine upscale hospitality on the iconic beachfront by 2025.

Conclusion

Minor Hotels’ signing of the hotel management agreement for the Palm West Beach resort represents a key step in the company’s ambitious expansion within the UAE. By managing this premier beachfront property alongside its existing assets on Palm Jumeirah, Minor Hotels is set to enhance its competitive edge and offer travelers an enriched, diverse portfolio of accommodation options.

With refurbishment and rebranding planned for 2025, the resort will likely become a landmark destination in Dubai’s luxury hotel scene. As Minor Hotels continues to grow and innovate, the UAE remains a critical market where the company’s vision of delivering outstanding hospitality experiences will thrive.

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