
Riyadh Air has added another piece to its fast-moving prelaunch strategy. On Monday, the Saudi Arabian carrier announced a partnership with Hilton Hotels, making the hospitality giant the inaugural hotel partner for Sfeer, the airline’s loyalty program.
The move comes as Riyadh Air continues to lay the groundwork for its commercial operations, using early partnerships and controlled trial flights to shape its service model before official ticket sales begin.
The new agreement allows residents of Saudi Arabia who are enrolled in both Sfeer and Hilton Honors to receive Hilton Honors Gold status for 30 days. Valid at Hilton properties worldwide, it offers practical perks like room upgrades when available and extra points earning.