Luxury hospitality brand Raffles Hotels & Resorts has rolled out the second chapter of its witty global campaign The Butler Did It, this time setting the action at one of the brand’s newest properties, Raffles London at The OWO.Raffles London’s chapter of The Butler Did It campaign stars Crazy Rich Asians’ Henry Golding (centre) and Tim Easton (second from right) as the butler. Photo: HandoutA continuation of the story first set at Raffles Singapore last year – under the creative direction of Trey Laird, with photography by Dylan Don and styling by Robert Rabensteiner – the cinematic campaign once again stars model Tim Easton as Raffles’ “most charming insider”, the butler. While the Singapore story featured designer and actor Waris Ahluwalia, and model and writer May Siu, the butler in London is now found catering to a fresh line-up of celebrity guests, including Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger and Amalie Gassmann.Bedtime story? Your Raffles hotel butler will be happy to read you one. Photo: Handout

Shot within the historic walls of the Old War Office, once home to Sir Winston Churchill, the campaign highlights Raffles’ renowned service of 130 years, with offerings ranging from private afternoon tea in The Drawing Room, to personalised bedtime stories and even a royal wake-up call from the King’s Piper.

“At Raffles Hotels & Resorts, our butlers are more than a hallmark of service and hospitality – they epitomise our brand’s spirit, representing over a century of quiet artistry, graceful anticipation, and moments of emotionally intuitive care that are as individual as our guests,” said Omer Acar, CEO, Raffles & Fairmont Hotels & Resorts.

Guests at Raffles London at The OWO can make a splash – with or without the butler in tow. Photo: Handout

The London chapter of the campaign unfolds with quintessential British charm and a touch of intrigue – fitting for the Old War Office once frequented by some of England’s most famous spies.

Alongside the campaign, Raffles has introduced The Butler Did It experiences – curated packages crafted by Raffles butlers to showcase the cultural richness of each hotel destination, including recent openings in Jaipur, India, and Sentosa, Singapore.