For more than 100 years, Hilton has believed in the power of hospitality to be a transformative force for good. With that belief in mind and its deep ties to the Los Angeles community – encompassing 70 years of history, including 40 years as the company’s headquarters – Hilton was proud to partner with American Express to support Angelinos impacted by the recent devastating wildfires by donating 20,000 hotel room nights to families in need of temporary accommodations.
Between mid-January and early February, more than 5,000 adults and nearly 2,000 children who were displaced or temporarily evacuated were booked for up to seven nights at Hilton-branded hotels at no charge while they worked to identify longer-term accommodations. Los Angeles County nonprofit 211 LA helped connect families in need to the Hilton and American Express-sponsored program, leading to the booking of more than 20,000 room nights for guests at more than 160 Hilton-branded hotels across the state of California.
The wildfires were a heartbreaking tragedy for so many in our beloved LA community. While the road to recovery may be long, this partnership with Hilton and American Express provided immediate shelter to those who needed it most. 211 LA is proud to support these families alongside our partners by connecting them to safety and hope. Maribel Marin, executive director, 211 LA
Since the outbreak of the fires, Hilton team members have worked tirelessly to provide guests with more than just a hotel stay, but hospitality and hope when it was needed most.
Hilton Partners with American Express and 211 LA to Aid Los Angeles Wildfire Victims – The Beverly Hilton — Photo by Hilton
At the iconic Beverly Hilton, several meeting rooms were transformed into “comfort zones” where families evacuated from their homes could have a safe space to relax, enjoy refreshments and offer entertainment for family members. Recognizing that many displaced guests arrived with pets, the property team also organized pet-friendly areas of the hotel stocked with food, toys and space for exercise—ensuring that both guests and their four-legged companions felt at home. The Beverly Hilton also served a donation hub for everything from baby bottles to clothing generously provided by the community and donated to the Beverly Hills Fire Department.
Meanwhile, at Hilton Garden Inn LAX Airport/El Segundo, a generous donation of toys from nearby businesses sparked a local community donation drive that provided clothing, toiletries, pet food, snacks and essential items for displaced guests at eight other hotels across the Los Angeles area.
Hilton Partners with American Express and 211 LA to Aid Los Angeles Wildfire Victims – Hilton Garden Inn LAX Airport El Segundo — Photo by Hilton
Hilton team members are inspired by our founder’s vision that hospitality is a force for good, and we remain committed to taking care of our guests and each other. We are grateful to the team members and partners in this initiative who stepped up to support the Los Angeles community in this difficult time. Katherine Lugar, executive vice president, Corporate Affairs, Hilton & president, Hilton Global Foundation
Hilton and American Express have a long history of working together to provide accommodation to individuals and families when they need it most. Over the last five years, the companies have worked together to offer more than 2 million rooms to individuals, families and first responders affected by crises.
In the face of the devastating LA wildfires, we’re proud to support our communities—not just in words, but in action. American Express is honored to continue to work in partnership with Hilton, providing Los Angeles residents with accommodations while they recover and rebuild. Jen Skyler, chief corporate affairs officer and chair of the American Express Foundation
In addition to these efforts, Hilton and the Hilton Global Foundation supported first responders heroically fighting fires in the Los Angeles area with contributions to the Los Angeles Fire Department Foundation and the International Association of Fire Fighters Foundation.
Hilton Honors members can continue to join in relief efforts by donating points to support the American Red Cross, the Los Angeles Fire Department Foundation and other nonprofit organizations.
211 LA continues to support relief efforts in the Los Angeles area. To donate or learn more, visit 211la.org.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.