Dubai, United Arab Emirates: Wyndham Hotels & Resorts has marked significant growth in its EMEA footprint, with more than 720 hotels now operating across Europe, the Middle East, Eurasia, and Africa. In the first half of 2025 alone, the company added over 4,700 rooms through more than 60 new hotel openings, driving year-over-year organic system growth of 5% in EMEA, alongside 27 new deal signings in the region, reinforcing its focus on high-growth markets and expanding access to quality, branded accommodations to travellers across the region.
Standout additions include the Dolce by Wyndham Siracusa, Monasteri Golf and Spa in Sicily and the Signature Cave Cappadocia, Trademark Collection by Wyndham in Türkiye; offering distinctive stays in one the region’s most captivating destinations. Wyndham also opened new destinations across Eastern Europe and Central Asia, with launches in Georgia, Romania, and Kazakhstan, and accelerated its momentum in Eurasia with 21 new openings in the first half of the year, expanding the regional portfolio to over 90 hotels – primarily located in India, one of the world’s most dynamic and fastest-growing hospitality markets.
Wyndham’s strategic development partnerships also played a key role in driving brand growth, bringing its globally recognized Super 8® by Wyndham brand to two high-demand markets: the Kingdom of Saudi Arabia and Iberia.
“With more than 720 hotels now open across EMEA, we’re seeing incredible momentum. Travel is thriving and we’re meeting that demand with a growing portfolio that reflects the energy and diversity of this region. From stunning resorts in Sicily to one-of-a-kind cave stays in Cappadocia, we’re adding experiences that truly inspire. And with new signings in markets like Iberia and Saudi Arabia, we’re not just growing – we’re creating new opportunities for our partners and giving travellers even more great places to stay across the region.”
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts
This regional growth contributed to 4% year-over-year global organic net room growth and Wyndham’s 20th consecutive quarter of sequential developmental pipeline growth, reaching a record 255,000 rooms. Wyndham’s EMEA region also delivered robust constant currency RevPAR growth of 7%. Backed by its Owner First™ approach to franchising, Wyndham’s continued expansion highlights the strength of its reputation and its long-term commitment to the success of franchisees and owners.
Highlights from H1 2025 include:
- Continued expansion in Türkiye, where Wyndham is the largest hotel group, is now home to over 125 Wyndham-branded hotels, including landmark additions such as Cappadocia Cave Hotel by Wyndham, Wyndham Tarsus St. Paul and Wyndham Alanya.
- Robust development in Eurasia with 21 new hotel openings in the first half of the year, including Ramada Encore By Wyndham Lucknow Airport, Ramada by Wyndham Cox’s Bazar Kolatoli Beach and Wyndham Garden Jim Corbett Chhoi.
- Strategic growth across Europe, reinforcing Wyndham’s strong and established presence in key markets such as Germany, Greece, Portugal, Italy and Denmark, with further openings expected this year – a clear reflection of Europe’s continued popularity with travellers.
- New destinations in Eastern Europe include the introduction of new brands such as La Quinta By Wyndham Batumi into Georgia and the addition of unique locations such as Tor’re Astana, Trademark Collection and Wyndham Residences Aqkol in Kazakhstan.
- Landmark deals to bring Super 8® by Wyndham brand Saudi Arabia and Iberia, with plans for 100 hotels in the Kingdom and 40 across Spain and Portugal over the next decade – meeting the accelerating demand for trusted, value-driven accommodations in these dynamic markets.
Wyndham’s continued growth in EMEA is powered by Wyndham Advantage; a suite of industry-leading marketing, distribution, and technology solutions to help hotel owners succeed. These include nearly $350 million invested in digital transformation over six years and access to a growing base of approximately 120 million Wyndham Rewards® members worldwide.
For more information, including development opportunities, visit: whrdevelopmentemea.com
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About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts WH is the world’s largest hotel franchising company by the number of franchised properties, with approximately 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 847,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 120 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit https://investor.wyndhamhotels.com. The Company may use its website and social media channels as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Disclosures of this nature will be included on the Company’s website in the Investors section, which can currently be accessed at https://investor.wyndhamhotels.com or on the Company’s social media channels, including the Company’s LinkedIn account which can currently be accessed at https://www.linkedin.com/company/wyndhamhotels. Accordingly, investors should monitor this section of the Company’s website and the Company’s social media channels in addition to following the Company’s press releases, filings submitted with the Securities and Exchange Commission and any public conference calls or webcasts.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to its future performance and operations, including revenues, earnings, cash flow and other financial and operating measures, share repurchases and dividends and restructuring charges. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between Russia and Ukraine and conflicts in the Middle East, respectively; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
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