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Rethinking Wellbeing – Why It’s More Than Spas & Luxury Hotels

22 March, 2025 Sofia Hotels

Hospitality often treats wellbeing as a luxury spa experience, but Valentina Clergue of EHL argues it's so much more. Key insights Wellbeing isn't just about pleasure (spas, massages) but also meaning, growth & social connections.

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Luxury hotel stuns guests with next-level room upgrade: ‘It should be the first amenity other hotels seek to include’

22 March, 2025 Sofia Hotels

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stayAPT Suites Solidifies a New Franchise Agreement with Capstone Stay, LLC for Five Locations

22 March, 2025 Sofia Hotels

MATTHEWS, N.C. - stayAPT Suites, a leader in apartment-style hotel accommodations, is proud to announce a new franchise agreement with Capstone Stay, LLC, to develop five new hotel locations. This collaboration brings innovative modular construction

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Mews Founder Says It’s Time to Stop Treating Hotel Guests Like a Room Number 

22 March, 2025 Sofia Hotels

The hospitality industry is built on service, but the hotel experience has remained largely unchanged for decades. Guests arrive at a front desk, provide identification, hand over a credit card for pre-authorization, and receive a

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First booking with an OTA? The next one should be yours

22 March, 2025 Sofia Hotels

As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially

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Beyond BAR: the power of Open Pricing

22 March, 2025 Sofia Hotels

Best available rate (BAR) was the most commonly adopted strategy for pricing hotel rooms back in the 90s, but as the hospitality industry has evolved and become a sophisticated digital ecosystem of OTAs, own brand

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Mews Founder Says It’s Time to Stop Treating Hotel Guests Like a Room Number 

22 March, 2025 Sofia Hotels

The hospitality industry is built on service, but the hotel experience has remained largely unchanged for decades. Guests arrive at a front desk, provide identification, hand over a credit card for pre-authorization, and receive a

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STR Weekly Insights: 2-8 March 2025

22 March, 2025 Sofia Hotels

Highlights Strong start, weak finish net flat RevPAR in the U.S. Lower TSA volume with the start of Lent and a later spring break Inconclusive evidence on U.S. border travel flows impact Weekly global occupancy

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How luxury suites are evolving as revenue drivers

22 March, 2025 Sofia Hotels

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. The following is a guest post from Robert Walters, chief investment officer at Global Asset Solutions. Opinions

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HotStats Profitability Insights You Can’t Miss at IHIF EMEA 2025

22 March, 2025 Sofia Hotels

IHIF EMEA 2025 is fast approaching, and we're offering you exclusive early access to key insights ahead of Michael Grove, CEO of HotStats, and his highly anticipated session. "Mastering the Art of Hotel Development: Aligning

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