London – Global travel technology company OYO’s UK operations reported a 15% increase in revenue in 2024 compared to 2023. The company’s Average Daily Rate (ADR) rose by 2%, while the broader market as reported by STR saw a decline of 2.8%. OYO’s per room revenue (RevPAR) increased by 4% compared to the market’s 4.5% decline.

The Summer Bank Holiday Weekend (August 24-26) was the most booked long weekend of the year, with August 24th being the single highest booking day. July ranked as the most booked month overall.

Our continued growth in 2024 demonstrates the strength of our business model and the effectiveness of our approach. By focusing on dynamic pricing and leveraging our AI capabilities, we’ve not only bucked industry trends but accelerated our growth in the UK market. Gautam Swaroop, CEO – OYO International

Our AI-powered pricing engine continues to drive optimal revenue for our hotel partners, while our automated solutions are helping address key industry challenges like rising operational costs and staff shortages. The self-check-in technology we’ve implemented has been particularly valuable in enhancing guest experience while reducing operational burdens for hotel owners. With OYO’s global distribution, we unlock new revenue opportunities for hotels and showcase them to a global customer base. Puneet Yadav, Country Head – OYO UK

The company’s focus on customer satisfaction has also yielded positive results, with automated tools such as AI-powered chatbots ensuring quick resolution of customer queries. OYO’s technology-driven approach continues to enhance both hotel operations and guest experiences across its UK portfolio.

OYO has over 200 hotels mostly in the budget segment spread across 65 cities in the UK with London, Manchester, Birmingham, Cardiff and Brighton, being the main clusters. The company empowers hotels by boosting demand and in turn increasing revenue via multiple Online Travel Agents (OTAs) & its own website and mobile app. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling such increase in revenues.

OYO recently announced its plans to open over 40 premium self-operated hotels through leasehold contracts in this financial year. It has already onboarded 18 hotels under this model and plans to add 22 more across key cities including London, Birmingham, Manchester, Liverpool, Glasgow, Bristol, Cardiff, and Edinburgh.In 2024, OYO’s parent company, Oravel Stays Limited, marked its entry into the UK’s premium segment with the launch of SUNDAY Lansbury Heritage in Canary Wharf. 

About OYO

OYO is a global platform that empowers entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aim to increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world. OYO offers 40+ integrated products and solutions to patrons who operate over 185K hotel and home storefronts in more than 35 countries including India, Europe and Southeast Asia.

Anupriya Malik
Press Contact
Oravel Stays