Founded in 1967, Novotel pioneered the concept of affordable comfort, catering to families and business travellers with quality hotel innovations. Novotel has since evolved into a globally recognised brand with close to 600 hotels across 60+ countries and an additional 180+ hotels in the pipeline. Catering to both business travellers and families eager to share quality moments, Novotel champions the importance of a balanced life. From flexible workspaces that encourage productivity to relaxed shared areas perfect for gatherings with family and friends, every aspect of Novotel is designed to leave guests feeling refreshed and revitalised.

With 300+ properties across 24 countries in Europe alone, the latest additions are a testament to the brand’s solid growth trajectory across the continent.

Novotel’s strategic expansion across Europe underscores our commitment to the brand’s growth and innovation. Our strategy centres on offering versatile spaces that seamlessly integrate business and leisure, enabling guests to relax, connect and focus on what matters. As we grow, Novotel remains dedicated to shaping the future of travel with a balanced, experience-led approach that resonates with modern travellers. Philippe Bijaoui, Chief Development Officer Europe & North Africa Premium, Midscale, Economy

Some of the recent openings in Europe include:

Novotel Valencia Lavant (Spain) — Photo by Accor

Novotel Valencia Lavant (Spain) – Centrally located in Valencia, near the iconic Palacio de Congresos, this newly-opened hotel features 370 elegant rooms and sophisticated interiors, designed by the internationally renowned Sundukovy Sisters. Set over 11 floors, the new property boasts a stunning two-level rooftop pool bar and terrace. Guests and locals can indulge in a sophisticated culinary experience at Papúa Valencia, the hotel’s on-site restaurant that offers local as well as international delicacies. Business travellers can benefit from extensive coworking spaces and eight versatile meeting rooms.

Novotel Malta Sliema (Malta) – Marking the debut of Novotel in Malta, this waterfront hotel is expected to welcome its first guests during the summer. Within easy reach of Valletta, it will offer 293 contemporary rooms, a panoramic rooftop pool, as well as a spacious bar and terrace ideal for soaking up the sun. The new property will feature a modern wellness centre, including a heated indoor pool, a gym, a sauna, treatment rooms, and a jacuzzi. Those travelling for business will be able to host events of any size, thanks to the hotel’s conference facilities and versatile meeting rooms tailored to corporate events.

Novotel Zagreb (Croatia) — Photo by Accor

Novotel Zagreb (Croatia) – Slated to open in May, the new 170-room hotel will mark the brand’s entry into Croatia. Designed with balance and relaxation in mind, Novotel Zagreb will offer a spacious wellness centre including a fitness area, hammam, and sauna, alongside a garden and terrace to unwind and enjoy scenic views of the capital. Business guests will benefit from 700 sqm of state-of-the-art conference space, equipped for various events, from large conferences to intimate gatherings. Conveniently located just 20 minutes from Franjo Tuđman International Airport, the hotel will be the perfect gateway to visit Zagreb.

Novotel Hamburg HafenCity (Germany) — Photo by Accor

Novotel Hamburg HafenCity (Germany) – Situated in the vibrant HafenCity district, just minutes from local attractions and shopping areas, the hotel will provide an ideal base for exploring Hamburg’s iconic landmarks, including Speicherstadt, the Elbphilharmonie, the Kontorhaus district, and the famous Reeperbahn. This flagship hotel will offer 163 stylish rooms featuring a modern design and elevated amenities for enhanced guest comfort. Guests and locals will be able to taste traditional menus and a selection of local beers at the on-site Nova restaurant and bar. Novotel Hamburg HafenCity is expected to open later this year and will join 26 Novotel properties already operating in Germany.

Novotel Paris La Déf Nanterre (France) — Photo by Accor

Novotel Paris La Déf Nanterre (France) – Adding the dynamic district of La Defense to its map in the French capital, this 170-room hotel will feature
elegant and contemporary interiors, as well as a trendy restaurant and bar. With over 4,000 sq. ft. of meeting spaces and easy access to central Paris, the property will be strongly positioned to become a key spot for events in the area. The hotel will welcome its first guests during the summer.

Novotel hotels in Europe and around the world are part of ALL, the all-in-one loyalty programme and booking platform, offering members exclusive rewards, services, and unforgettable experiences.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries, with over 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

Silvia de Candia
Accor