Home » EUROPE » North America, South Korea, Europe And Japan See A Power Move As Taiwan’s Hotels Dominate New Markets

Saturday, February 22, 2025

North America, Taiwan, South Korea, Europe and Japan see a major shift as Taiwan’s hotel chains expand into Japan, capitalizing on its booming tourism industry.

Amid a slowdown in visitor arrivals to Taiwan, the country’s hotel groups are shifting their focus abroad—setting up new branches in Japan to tap into the booming tourism market, according to reports on Saturday.

Japan’s tourism industry soared to new heights in 2024, welcoming an all-time high of thirty-six point eight six million visitors—a staggering forty-seven point one percent surge compared to the previous year. This spike was largely driven by the yen’s depreciation, making Japan a more attractive destination for international travelers. Taiwanese tourists ranked as the second-highest spenders, trailing only behind visitors from China but ahead of those from South Korea, the United States, and Hong Kong.

Meanwhile, Taiwan’s inbound tourism struggled to keep pace. Between January and November 2024, the country received just six point nine five million visitors, while a significant fifteen point five two million Taiwanese travelers ventured abroad during the same period, according to CNA. The hotel industry faced a ten point seven percent decline in revenue, generating NT$6.04 billion (US$184.26 million) in 2024.

Recognizing Japan’s booming tourism sector, Taiwanese hotel brands are making strategic moves:

• DoMo Group, Taiwan’s pioneering international B&B company, currently operates four properties in the Tokyo metropolitan area, achieving an average occupancy rate of ninety percent in 2024. The majority of its guests hail from North America and Europe (fifty percent), followed by Taiwan (thirty percent), and South Korea and Japan (twenty percent).
• Just Sleep, a brand under the Silks Hotel Group, which owns the prestigious Regent Taipei, entered the Japanese market with a new Osaka location in 2023. Since its launch, the hotel has maintained an impressive ninety percent occupancy rate, with seventy percent of its guests from Taiwan, while the remainder consists of visitors from Hong Kong and Macau. The hotel caters specifically to Taiwanese travelers by offering Taiwanese-style breakfast options and multilingual staff support.
• Dunqian Smart Co., known for its tech-driven hospitality solutions, has expanded its Check Inn brand into Tokyo and Osaka. The chain stands out for minimizing human staff, relying instead on robotic services and digital platforms to tackle labor shortages while ensuring a seamless guest experience.

As Taiwan grapples with lower inbound tourism, its hotel industry is finding new growth opportunities abroad, with Japan emerging as a lucrative expansion market.

Tags: Europe, global hospitality, Hospitality Industry, Hotel Expansion, Hotel News, International tourism, japan, Japan Travel Boom, north america, south korea, Taiwan, Taiwanese Hotels, Travel News, travel trends