Refurb ahead

The Sir Joan Hotel in Ibiza, recently acquired by AX Partners, will undergo a refurbishment in line with NH Collection’s premium standards before relaunching under the new brand this spring.

The hotel, which will be named NH Collection Eivissa will be overlooking the port of Ibiza and the old town.

This current renovation will further enhance both the quality of its facilities and its services, including the gastronomic offering which will feature a new restaurant and cocktail options. Following the renovations, the hotel will become a five-star offering. 

The launch of this hotel in April will be the brand’s second of the year, following the recently announced NH Collection Alagna Mirtillo Rosso in Italy, which will open its doors in March. 

Together, these properties will help strengthen the NH Collection brand portfolio, which is celebrating its 10th anniversary this year with nearly 100 hotels worldwide.

Key strategic flag

Gonzalo Aguilar, Chief Executive Officer of Minor Hotels Europe & Americas, commented: “The introduction of NH Collection into the Balearic Islands tourism market represents a key strategic flag for the brand.

“It will allow us to position ourselves with an asset that will strengthen both our presence in Spain as a whole and our offering in a key location for our main outbound markets in the rest of Europe,” he added.

“It is also a significant milestone that coincides with the tenth anniversary of our NH Collection brand, which has established itself as a benchmark of quality around the world.”

NH Collection Hotels & Resorts is an upper-upscale brand with close to 100 hotels in Europe and the Americas, and a growing global presence in territories such as the United Arab Emirates, Maldives and Sri Lanka.