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South Korea: Millennium Hotels and Resorts (MHR) has entered into a loyalty partnership with South Korea’s Lotte Hotels & Resorts.

The agreement will allow MyMillennium members to access preferential rates at Lotte Hotels, while Lotte Hotel Rewards members will receive the same benefits at Millennium Hotels globally.

The partnership follows MHR’s recent agreement with Germany’s Maritim Hotels, and forms part of its plan to expand loyalty benefits across key travel markets.

Kwek Leng Beng, executive chairman of MHR said: “These cooperations reflect our entrepreneurial mindset, seeking opportunities beyond traditional boundaries to create new value for our guests and our business. By collaborating with brands like Maritim and Lotte, we are building a network that supports our guests when they travel.

“This is a forward-looking move that strengthens our loyalty programme and offers our members more value, choices, and seamless recognition across a wider network. By joining forces, we’re building a stronger ecosystem that unlocks greater value, enhances benefits and fosters more meaningful engagement for travellers worldwide,” he added.  

Saurabh Prakash, MHR‘s CCO and who led the partnership, said: “Maritim and Lotte are powerhouse brands in their regions, each commanding immense loyalty and a reputation for excellence. Partnering with established brands in their regions and combining this with MHR’s reach creates a network that benefits travellers.”

Highlights:

• Millennium Hotels has partnered with Lotte Hotels for cross-loyalty benefits.

• MyMillennium members will receive exclusive preferential rates at Lotte Hotels.

• Lotte Hotel Rewards members will gain similar benefits at Millennium Hotels worldwide.