Home » INTERVIEWS » Meliá Hotels International Expands in the Middle East: ME by Meliá’s Unique Approach to Lifestyle Hospitality and Sustainability

Friday, June 20, 2025

Elsa Lahoude is a highly experienced hospitality professional with over 28 years of expertise in luxury hotel management across Europe and the Middle East. Currently, she serves as the General Manager of ME by Meliá Dubai, where she is recognized for her commitment to diversity and gender equality in the workplace. Under her leadership, the hotel boasts a culturally diverse team, with staff representing 30 different nationalities, reflecting her dedication to fostering an inclusive and welcoming environment.

Throughout her career, Elsa has held key leadership roles with prestigious hotel chains such as Starwood Hotels & Resorts, The Dorchester Group, Leading Hotels, and Marriott. She began her career in 1996 at the Hotel Noga Hilton in Cannes and has since contributed to the success of various renowned establishments. Her extensive experience in hotel operations and management has shaped her into a respected figure in the hospitality industry.

In addition to her operational roles, Elsa is also passionate about education, serving as a lecturer for hotel management at Vatel, a global network of hospitality schools. Her involvement in academia highlights her dedication to shaping the future of hospitality by mentoring the next generation of leaders.

Recognized for her leadership and impact on the luxury hospitality sector, Elsa Lahoude was named one of the “Top 40 Hospitality Heavyweights” in 2023, solidifying her influence in the industry.

Meliá has been expanding its footprint in the Middle East. What factors are driving this growth, and how does ME by Meliá plan to differentiate itself in this competitive market?

Meliá Hotels International’s expansion in the Middle East is driven by the region’s dynamic tourism growth, strong demand for lifestyle-driven hospitality, and a clear appetite for personalized, experience-led stays. At ME by Meliá Dubai, we differentiate ourselves through our bold design crafted by the legendary Zaha Hadid, our immersive cultural programming, and a curated guest journey that celebrates fashion, music, and art. This emotional connection with our guests is what sets us apart in a competitive landscape, ensuring ME is not just a place to stay, but a destination in itself.

2. What unique features or services do Meliá properties offer that set them apart from other hotel brands in the region?

Meliá stands out for its Spanish heritage infused with warm, personalized service, alongside a diverse portfolio that includes lifestyle, luxury, and family-friendly brands. ME by Meliá, in particular, offers a distinct personality-driven concept. Here in Dubai, our guests enjoy signature experiences such as the Aura by ME service for VIP travelers, exclusive collaborations with global artists and designers, and vibrant culinary destinations. The hotel is a design icon and a hub for tastemakers, influencers, and creatives, making every stay a bespoke experience.

3. Sustainability is a growing concern in the hospitality industry. Can you share Meliá’s sustainability plans and how the company is implementing eco-friendly practices across its properties?

Sustainability is at the core of Meliá’s global strategy. We are proud to be among the world’s most sustainable hotel companies, as certified Gold by ECOSTAR at ME Dubai, we are implementing initiatives such as energy-efficient building systems, smart room controls, water conservation programs, and a strong focus on zero-waste kitchens and responsible sourcing. We are also collaborating with local partners to reduce plastic use and enhance our recycling efforts. Sustainability is not just a policy itis embedded in our day-to-day operations and culture.

4. With technology constantly evolving, how is Meliá upgrading its technological infrastructure to enhance guest experiences and improve operational efficiency?

Meliá is deeply committed to digital transformation. Across our properties, we have integrated advanced CRM platforms, mobile App, smart room controls, and guest preference tracking to deliver seamless and personalized service. At ME Dubai, we utilize touchless solutions, dynamic digital services that enhance both guest experience and team productivity. Our focus is on leveraging technology to create intuitive, frictionless journeys while maintaining the human warmth that defines our brand.

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