Luxury travel demand is being driven by growing wealth in India and China, according to hospitality leaders who gathered this week at a Global Hotel Alliance (GHA) meeting in Brussels.

Collectively, the over 45 hotel brands that use GHA as their loyalty program – which include Minor Hotels, Corinthia, Pan Pacific, and Kempinski – reported a 13% increase in bookings so far this year. 

The growth signals momentum despite global headwinds, such as conflict in the Middle East, tariff tensions, overtourism co