ROANOKE, Virginia – The Colony House Motor Lodge, one of Roanoke’s most distinctive mid-century modern landmarks, announced the appointment of Joy Barlow as general manager. Barlow will oversee all operations at the 67-room boutique property, which officially reopened in August 2025 following a multi-million-dollar restoration that preserved its iconic Googie-style architecture while introducing modern hospitality amenities.

Barlow brings both seasoned leadership and deep regional ties to her new role. Before joining The Colony House, she served as director of sales and marketing for SpringHill Suites by Marriott, where she specialized in revenue growth, sales strategy and guest engagement. Her career has been defined by a focus on hospitality excellence, strong community partnerships and a commitment to team development. A graduate of Bridgewater College in Virginia, Barlow combines her local roots with extensive industry experience, making her uniquely positioned to guide The Colony House into its next chapter.

What excites me most is seeing guests’ reactions when they walk in for the first time. There is this spark of recognition, even for those who never stayed here before. It’s a feeling of nostalgia mixed with discovery. My goal is to build on the property’s incredible legacy by creating new experiences that connect guests with the spirit of Roanoke—whether through partnerships with local artists, curated Blue Ridge getaways or simply a memorable weekend in the mountains. I want The Colony House to be more than a place to stay; I want it to be a cultural hub that brings people together and leaves them with lasting memories. Joy Barlow, general manager, Colony House Motor Louge

We are delighted to have Joy leading The Colony House Motor Lodge. The reopening of this new retro life-style property marked a major milestone for Roanoke and Joy’s appointment represents the next step in its evolution. Her combination of local ties, sales and marketing expertise, and passion for guest service will ensure the Colony House continues to thrive as both a beloved community landmark and a destination for travelers across the region. Kimberly Christner, president and CEO of Cornerstone Hospitality

Under Barlow’s leadership, The Colony House Motor Lodge will continue to serve as both a design icon and a gathering place for the Roanoke community. She is committed to strengthening the property’s local connections by collaborating with artisans, musicians and culinary partners to host experiences on the grounds and in the conference room that celebrate the city’s creative spirit. At the same time, she plans to introduce curated packages that highlight the best of the Blue Ridge Mountains and Roanoke’s thriving downtown arts and culture scene, offering guests a true sense of place.

Equally important to Barlow is the development of her team. She believes that exceptional guest experiences begin with empowered associates and will focus on training, mentorship and professional growth to foster a culture of pride and hospitality. With a deep respect for the property’s mid-century modern legacy, she also intends to ensure that its preservation is matched by sustainable practices that appeal to today’s travelers.

Her vision positions The Colony House not only as a boutique hotel, but also as a cultural hub where locals and visitors come together—an authentic blend of history, design and community that embodies Roanoke’s unique character.

About the Colony House Motor Lodge

A Roanoke original since 1959 the Colony House Motor Lodge is a mid-century landmark, reborn. The classic motor lodge blends historic Googie architecture with timeless charm and a legacy of warm hospitality. Once a stop for traveling bands and football legends, today it is a thoughtfully restored retreat for modern travelers who appreciate character, comfort, and a sense of place. The design-rich landmark with 67 rooms and suites, a conference room, an outdoor pool, fitness center, retro-lounge aesthetic, and unrivaled access to Roanoke’s natural beauty and cultural vibrancy, the property offers guests an immersive, nostalgic travel experience.

About Cornerstone Hospitality LLC

Cornerstone Hospitality LLC is a leading hospitality management and development company known for managing branded hotels and developing distinctive boutique properties with historical roots in unique destinations. The company’s portfolio includes 15 hotels, nine food and beverage outlets, and banquet venues. For more information, visit www.cornerstonehospitality.com.

Amanda Ensinger
Resonate PR
Cornerstone Hospitality, LLC