McLean, VA – Hospitality Sales and Marketing Association International (HSMAI) Foundation is proud to announce the members of its 2025 Board of Directors and Executive Committee. HSMAI Foundation leaders represent a cross section of the industry’s most respected hotel and hospitality brands, destinations, and suppliers, led by chair, Lori Kiel, CHDM, Senior Vice President of Revenue Management, Pyramid Global Hospitality, who is in her second year of a two-year term.

The HSMAI Foundation is driven by a shared passion for solving the talent challenges across the hospitality industry, and I’m proud to lead a board that is so committed to creating meaningful solutions and driving long-term success for the industry. With the collective expertise of the 2025 Board and Executive Committee, the HSMAI Foundation is well-positioned to continue advancing our mission to not only attract fresh talent but also support the ongoing growth of professionals across the global hospitality industry. Lori Kiel

HSMAI Foundation 2025 Executive Committee Members:

• Chair: Lori Kiel, CHDM, Senior Vice President of Revenue Management, Pyramid Global Hospitality
• Vice Chair: Amanda Voss, CMP, Vice President of Sales, MGM Resorts International
• Treasurer: Noreen Henry, CMP, Chief Revenue Officer, Sojern
• Immediate Past Chair: Michelle Woodley, President, Preferred Travel Group
• Secretary: Kristie Goshow, Chief Commercial Officer, KSL Resorts
• HSMAI President and CEO: Brian Hicks

HSMAI Foundation 2025 Board Members:

• Anil Aggarwal, CEO, Milestone, Inc.
• Rosemary Browning, Chief Executive Officer, Global Career Horizons
• Lovell Casiero, SVP, Sales & Marketing, PM Hotel Group
• Vanessa Claspill, Chief Commercial Officer, Crescent Hotels & Resorts
• Lexy Coley, Corporate Director – Talent & Development, Omni Hotels & Resorts
• Karen Contos, VP, Marketing DerbySoft
• Mike Gamble, President & CEO, Searchwide Global
• Michael Goldrich, CHDM, CRME, Founder & Chief Advisor, Vivander Advisors
• Robert Kwortnik, Associate Professor, Cornell University
• Eliza McCoy, Vice President, Programs & Impact, AHLA Foundation
• Dr. Breffni Noone, Professor, Penn State University
• Alyssa Petty, Director, Global Sales Excellence, IHG Hotels & Resorts
• Bernadette Ruby, Vice President of Sales, Amadeus Hospitality
• Deb Surden, Senior Director, Market Management, Expedia Group
• Telesa Via, Head of Sales, IHG Hotels & Resorts Luxury & Lifestyle, Americas
• Cheryl Williams, Chief Revenue Officer, Preferred Hotels & Resorts

Special Advisors:

• Dorothy Dowling, Managing Director, Horwath HTL
• Matthew Clyde, President, Ideas Collide

For additional information on the HSMAI Foundation Board and its members, see here.

The HSMAI Foundation will continue to elevate the overall caliber and performance of sales, marketing, and revenue management professionals across the global hospitality industry in 2025. Key initiatives will focus on attracting fresh talent to the industry while fostering growth and engagement among current professionals. Additionally, the HSMAI Foundation will continue its research and thought leadership efforts to identify industry trends and provide actionable insights for hospitality leaders.

The Foundation’s efforts to attract talent include encouraging and providing resources for students and other targeted audiences seeking or exploring careers in hospitality sales, marketing, and revenue optimization. To develop talent, the Foundation creates and provides resources to both re-skill and up-skill industry professionals. Foundation initiatives engage leaders in a way that mentors and encourages others to excel and retains them in hospitality. For more information on the HSMAI Foundation and its programs, visit www.hsmaifoundation.org.

About the HSMAI Foundation

The HSMAI Foundation is a 501c3 organization established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. The Foundation’s mission is to elevate the overall caliber and performance of sales, marketing, and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent and engage existing talent. The work of the Foundation is supported by private donations and Corporate Talent Partners. Visit www.hsmaifoundation.org for more information.

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