Home » HOTEL NEWS » How Will Jumeirah Hotels Reopening in Mallorca and Capri Elevate the Mediterranean Travel Experience with Exclusive New Offerings and Bespoke Guest Engagements?

Sunday, March 2, 2025

Jumeirah Mallorca is set to reopen its doors on March 15, offering guests a luxurious retreat nestled between the Tramuntana Mountains and the Mediterranean Sea. This season, the property will introduce new, exclusive experiences aimed at providing deeper cultural connections with the region. The hotel, known for its breathtaking panoramic views, will continue its commitment to exceptional service and bespoke offerings.

One of the key highlights for the season is a partnership with local perfumer Viti Vinci, creating a unique “Tramuntana Mist” fragrance line. This collaboration will see the introduction of new bathroom amenities for every room, with the scent also present in the lobby to enhance the overall guest experience. Guests will also have the opportunity to explore Mallorca’s perfumery scene with a private tour of Viti Vinci’s atelier in Palma, where they can get a behind-the-scenes look at the craft of creating fine fragrances.

Another major addition for this season is an exclusive land-based excursion through the Tramuntana Mountains, where guests will embark on a scenic journey along the famous Sa Calobra Road. Known for its hairpin bends, the route will lead guests to a secluded bay with crystal-clear waters surrounded by dramatic cliffs, offering an unforgettable natural experience.

Guests can also immerse themselves in the island’s beauty aboard a vintage wooden train from Sóller to Palma, passing through lush valleys and picturesque villages. A new experience added to the offerings this season includes a visit to a private finca owned by Macià Batle, a renowned local winemaker, where guests can enjoy an exclusive wine tour followed by a seasonal lunch paired with the estate’s finest wines.

For those looking for wellness, the introduction of GROUND Wellbeing’s treatments at Jumeirah Mallorca’s Talise Spa marks a notable shift in the hotel’s holistic offerings. These treatments, designed by Peigín Crowley, are tailored to address issues like menopause, gut health, sleep, and burnout, creating a personalized, restorative experience for travelers.

Jumeirah Capri Palace: Redefining Luxury and Wellness in the Heart of Anacapri

Opening on April 17, Jumeirah Capri Palace will welcome guests with an impressive new collection of suites designed by Patricia Urquiola. Located in the heart of Anacapri, the property blends contemporary design with Capri’s natural beauty. Urquiola’s extensive research into Capri’s cultural history has infused the suites with a unique fusion of the island’s rich traditions and modern aesthetics, creating an atmosphere of timeless sophistication.

Guests staying in the new suites will experience bespoke furniture, traditional craftsmanship, and a seamless integration between indoor and outdoor spaces, thanks to the use of materials and colors inspired by Capri’s coastal landscape. This renovation will not only elevate the guest experience but also solidify Jumeirah Capri Palace as a premier destination for travelers seeking a luxurious Mediterranean escape.

The hotel’s culinary offerings will also see a major upgrade this season, with a series of exclusive dining events hosted by internationally renowned Michelin-starred chefs. This will mark the first time these chefs will bring their expertise to Capri, adding another level of sophistication to the hotel’s offerings.

A Wellness and Art Destination

For wellness enthusiasts, the Capri Medical Spa remains a prominent feature of Jumeirah Capri Palace, specializing in personalized holistic treatments. The Leg School treatment, renowned for its ability to address vascular concerns, remains a favorite among guests. Additionally, GROUND Wellbeing’s treatments, focusing on menopause, gut health, and burnout, will be available for the first time at this location.

Jumeirah Capri Palace also continues to be a haven for art lovers, with an expansion of its private art collection. Guests can enjoy newly added works, such as Maurizio Galimberti’s Polaroid Mosaics and graphite-on-paper pieces by Serse, displayed throughout the hotel’s common areas. The White Museum, the hotel’s private art collection, offers a platform for creativity and discovery, working in collaboration with renowned galleries, including Galleria Continua, to provide a truly transformative guest experience.

Global Impact on Travelers and the Travel Industry

Jumeirah’s reopening of its Mediterranean properties is poised to have a significant impact on the global travel industry. The new collaborations and immersive experiences offered at Jumeirah Mallorca and Jumeirah Capri Palace are designed to cater to the modern traveler’s desire for authentic, enriching experiences. This trend towards cultural engagement and personalized wellness is likely to inspire other luxury hotels to adopt similar strategies to enhance their offerings.

As the Mediterranean continues to be a popular destination for travelers, the additions to Jumeirah’s properties will likely set new standards for luxury hospitality, focusing on connection, well-being, and unique local experiences. The demand for exclusive, bespoke experiences is expected to increase, particularly as travelers seek deeper, more meaningful interactions with the places they visit.

Key Experiences for Guests:

• Jumeirah Mallorca: Exclusive olfactory experience with Viti Vinci, mountain excursions, vintage train journeys, and wine tours.
• Jumeirah Capri Palace: New suites designed by Patricia Urquiola, Michelin-starred dining events, and expanded art collection at The White Museum.
• Wellness: Introduction of GROUND Wellbeing treatments focusing on holistic health and self-care.