HotelTechReport, the world’s largest online marketplace for hotel technology, today announced the launch of a new series of Buyers Guides designed to support hoteliers during budget season. Covering more than 20 software categories from property management systems to guest experience platforms the guides consolidate insights from over 60,000 verified user reviews and expert editorial research, making them the most comprehensive resources available for evaluating hotel software.

Why these guides matter

Every year, hotel operators face the high-stakes task of allocating technology budgets. But with hundreds of vendors and limited time to research, buying decisions are often made on incomplete or outdated information. HotelTechReport’s Buyers Guides address this challenge head-on by giving hoteliers access to the same caliber of information that elite management companies and sophisticated buyers use to evaluate vendors.

“Buying hotel technology has historically been a closed-door process – those with scale and experience had a big advantage,” said Jordan Hollander, CEO of HotelTechReport. “These guides level the playing field by translating thousands of real-world experiences into practical insights that any hotelier can use to make confident, data-driven decisions.”

What’s inside

Each Buyers Guide goes beyond surface-level product listings, offering:

• Market overviews that explain the role and value of each software category
• Data-driven vendor comparisons powered by 60,000+ proprietary reviews from real hotel operators
• Buying checklists and must-ask vendor questions to streamline RFPs
• ROI frameworks and case studies to help decision-makers build the business case for investment

Tailored Decision Criteria for Every Hotel Segment

Every hotel segment has its own unique priorities when it comes to technology. That’s why each Buyers Guide includes dedicated decision criteria pages designed to help hoteliers understand which features, functions, and vendor qualities matter most for properties like theirs.

For example:

• Independent boutique hotels may focus on user-friendly design, simple onboarding, and integrations that minimize staff training needs.
• Luxury properties often prioritize personalized guest experience tools, advanced reporting, and white-glove support.
• Resorts and conference hotels tend to look for strong group booking capabilities, multi-property management, and revenue optimization features.
• Large chains care about scalability, compliance, and enterprise-grade integrations across regions and departments.

By tailoring evaluation criteria in this way, the guides allow a 10-room innkeeper and a global hotel group CIO to both walk away with clear, practical guidance that reflects their unique operational context. These pages turn thousands of data points into actionable insights, ensuring hoteliers can compare solutions based on what truly matters to their business.

Democratizing knowledge for every hotelier

Traditionally, only the largest hotel groups had the resources to run deep technology evaluations. By publishing structured, review-driven guides across 20+ categories, HotelTechReport is making expert-level insights accessible to independent hotels, regional operators, and global brands alike.

“These guides are about more than software—they’re about democratizing access to knowledge,” Hollander added. “We want every hotelier, regardless of size or budget, to feel empowered to make smart tech decisions that improve performance and guest satisfaction.”

The most successful hotel technology strategies don’t begin with products—they begin with problems. Hoteliers who first take the time to identify their business challenges, set measurable goals, and map out a clear strategy are far more likely to see real impact from their investments. Technology is the enabler, not the starting point.

Turning Business Challenges into Better Tech Choices

Once those problems and priorities are clear, the question becomes which solutions to pursue—and this is where HotelTechReport’s Buyers Guides come in. By combining expert editorial research with insights from more than 60,000 verified user reviews, these guides help operators move from strategy to action with confidence. Whether you’re running a 10-room independent property or overseeing a global portfolio at a brand like Marriott, the Buyers Guides are designed to accelerate your decision-making, reduce risk, and unlock better outcomes for your business and your guests.

What kind of software are you evaluating and dilligencing this budget season?

• General Management: Property Management Systems, Hotel Management Systems
• Guest Experience: Guest Messaging, Guest Apps, Hospitality TV & Streaming
• Revenue Management: Revenue Managment Systems, Upsell Software, Channel Managers, Hotel Reservations Software, Business Intelligence
• Operations: Labor Management, Housekeeping Software, Spa Management
• Marketing: Booking Engines, Hotel CRM, 3D Tour Software, Direct Booking Platforms

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