Home » HOTEL NEWS » Hilton Surpasses Five Hundred Hotels in Florida, Expands Lifestyle Portfolio with Tempo, Canopy, Tapestry, and Debuts Graduate by Hilton in Texas

Thursday, July 31, 2025

Author: TTW News Desk

Image credit Graduate by Hilton Dallas

In 2025, Hilton has reached a major milestone by surpassing five hundred hotels in Florida, reinforcing its growing presence in one of the most vibrant and sought-after travel destinations in the United States. This achievement is not just a number but a reflection of Hilton’s strategic growth, which is powered by its expanding portfolio of lifestyle brands. Hilton’s vision of offering unforgettable stays in both iconic coastal destinations and emerging urban locales continues to take shape with its latest projects and offerings.

In addition to this landmark achievement in Florida, Hilton is set to make a notable debut in Texas with its Graduate by Hilton brand in Dallas. This marks an exciting development for the hospitality giant as it introduces a unique blend of collegiate charm and modern design to the Texas market.

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Florida’s Record-Breaking Tourism and Hilton’s Expanding Footprint

Florida continues to be a top destination for vacationers, to the tune of a record high 143 million visitors in 2024. These visitors are ready to experience new things, whether they are the excitement of an urban destination like Miami or Orlando, or the quaint Florida beach towns full of history. The brand’s growing presence throughout States underscores its pledge to provide the perfect hotel for every guest’s preference, which is especially true across its array of brands, which accommodate every kind of desire.

Over the past decade, Hilton has nearly doubled its presence in Florida, positioning itself as a key player in the state’s booming tourism sector. The company’s extensive portfolio now includes major brands such as Hampton by Hilton, Conrad Hotels & Resorts, and lifestyle-focused brands like Curio Collection by Hilton, Tapestry Collection by Hilton, Canopy by Hilton, and the soon-to-be-debuted Tempo by Hilton. These offerings reflect Hilton’s ability to cater to modern travelers who seek more than just a place to stay; they desire immersive, locally-inspired experiences that connect them to the destinations they visit.

Hilton’s Lifestyle Brands: Driving Growth Across Florida

It’s the lifestyle brands that are the standouts in Hilton’s Florida expansion. Tempo by Hilton, which targets the “ambitious” traveler who wants to be equally productive and relaxed, will launch in Florida in 2025. With planned hotels in Pensacola, St. Petersburg, and Fort Myers, the opening of Tempo signals a new momentum for Hilton in the state. The stylish, modern brand is ideally suited for Florida’s dynamic travel atmosphere and guests’ desire for an upscale but high-comfort experience.

Canopy by Hilton is also growing in South Florida, including new properties slated for Miami’s Brickell neighborhood and Fort Lauderdale’s Las Olas waterfront. These new additions join the already open Canopy West Palm Beach to strengthen the brand’s presence in Florida’s emerging coastal destinations. Tapestry Collection by Hilton plans to double its Florida presence with new hotels being planned in important destinations, including St. Augustine, Fernandina Beach and Daytona Beach. Every Tapestry hotel is built to highlight the locale and therefore lend themselves to the culture-rich, coastal and historical communities of Florida.

Graduate by Hilton Makes Its Texas Debut in Dallas

As Hilton’s footprint in Florida expands, so does the company’s push into new markets. Texas has the honor of being home to the very first Graduate by Hilton in Dallas in early 2025. Set in the posh Highland Park area, directly across from Southern Methodist University (SMU), the 93-key hotel offers a fresh combination of mid-century modern architecture and collegiate charm targeted at students, locals, and visitors.

Taking its cue from the neighborhood, graduate Dallas is styled after a Texas Ranch design with a hand-carved reception desk covered with carved expedited mustangs, showing a tribute to the university. The hotel’s colorful lobby, outdoor pool, and signature Los Charros Tex-Mex Smokehouse restaurant contribute to the overall ambiance, giving guests a warm, spirited slice of Texas hospitality.

This will be the first Graduate by Hilton in Texas and a key move for the further development of the brand in the state. Its design combines industrial and rustic finishes with lively, maximalist touches inspired by the Vibe of the region, with plans in place for further Graduate properties to open in Texas, including a future property in Austin.

Hilton’s Commitment to Unique, Local Experiences

In sunshine-soaked Florida cities or in the lively college towns of Texas, Hilton remains focused on providing guests with more than just a place to sleep. The brand is dedicated to providing culturally rich experiences for guests and is an empowering community environment for travelers. The growth of its lifestyle brands, including the launch of Tempo by Hilton in Florida and the unveiling of Graduate by Hilton in Texas, is evidence that Hilton understands what modern travelers want, the ability to walk in off the street and experience modern designs that are infused with local character everyday.

In Florida, Hilton’s lifestyle brands are making themselves at home while meeting guests’ changing tastes for authentic, inspired stays that extend far beyond hotel walls. Together with these brands, Hilton is providing travelers access to the charm and character of Florida’s most sought-after destinations, from the excitement of its city-life to its vibrant coastal communities.

Looking Ahead: Hilton’s Growth and the Future of Hospitality

With Hilton’s recent milestone of five hundred properties across the state of Florida, and continued growth in the lifestyle brand space, the company is truly set up for success in 2025 and beyond. The brand’s triumph in Florida and Texas paves the way for new growth across the U.S. and internationally. Whether the travellers are heading to well-known cities, such as those where Hilton has its footprint, emerging destinations, or local hidden gems, Hilton can cater to every traveler’s need with its multi-brand strategy.

For Hilton, the forward isn’t just more hotels, it’s unforgettable experiences, where guests can discover, connect, and make lifelong memories. Now, as the company “turns the page,” it does so with a commitment to providing unrivaled service, comfort, and innovation for its guests across the world.

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