Le Byblos, Saint-Tropez — Photo by Floirat Signatures

Groupe Floirat, the long-standing leader in French luxury hospitality, announces its rebranding to Floirat Signatures, reflecting the group’s continued commitment to delivering exceptional experiences while embracing a refreshed identity.

Since its founding in 1955, Groupe Floirat has set the standard for French luxury, cultivating an exceptional heritage rooted in elegance, service, and authenticity. Its prestigious collection—encompassing Le Byblos, Byblos Beach, and Les Caves du Roy in Saint-Tropez, La Réserve in Saint-Jean-de-Luz, and Les Manoirs in Tourgéville—shares a philosophy built on tradition, impeccable service, and creating unforgettable moments.

By becoming Floirat Signatures, the group is not only affirming its identity but also carrying our legacy into the future. This change reflects a commitment to enhancing the exclusivity and uniqueness of our experiences, while continuously adapting to the expectations of a discerning international clientele. Our properties will continue to embody the prestige of hospitality that seamlessly blends tradition with modernity, and excellence with utmost discretion. Antoine Chevanne, Owner of Floirat Signatures

DISTINCT SIGNATURES, SHARED VISION

Each property within Floirat Signatures has a unique character—its own signature—yet they collectively embody a shared vision of refined hospitality and entertainment.

• Heritage – Every hotel is steeped in history, preserving the soul of its surroundings while passing on a tradition of excellence in service, savoir-faire, and architectural heritage.
• Philosophy – Beyond refinement, each establishment embraces its own identity, embodying the signature of its location while remaining aligned with the group’s philosophy and core values.
• Experience – More than just a stay, Floirat Signatures offers guests an immersive journey into a world of sophistication, where every guest becomes the central figure in a tailor-made experience.

LOOKING AHEAD

As part of this transformation, Hotel Byblos unveils exciting news for the upcoming season:

• The launch of Il Giardino, an elegant Italian restaurant.
• The opening of Sky Bar, a new rooftop destination with panoramic views of the port of Saint-Tropez.
• The renovation of B. Lounge.

The rebranding is effective immediately, with all properties continuing operations as usual.

For more information, please visit: www.floirat-signatures.com.

Brand MarketingFrance