Home » EUROPE » Germany Expands Fast-Growing Business Hospitality Hub with BWH Hotels’ Successful Integration of Renovated Loftstyle Hotel Gerlingen Near Stuttgart

Friday, June 20, 2025

Germany is accelerating its development as a fast-growing business hospitality hub with the successful integration of the renovated Loftstyle Hotel Gerlingen near Stuttgart into the BWH Hotels portfolio. This strategic move enhances the region’s capacity to serve business travelers and corporate events, offering 167 rooms—80 of which are newly upgraded—alongside eight versatile meeting spaces, a rooftop terrace, and modern amenities including a 24-hour lounge, fitness center, restaurant, and electric vehicle charging. Positioned in the economically vital Stuttgart metropolitan area, the hotel’s transformation aligns with BWH Hotels’ broader expansion strategy to meet increasing demand for functional, stylish, and well-located accommodations tailored to the needs of today’s professionals.

BWH Hotels Central Europe has made a strategic leap in its regional growth ambitions by integrating the newly transformed Loftstyle Hotel Gerlingen, located in the key business hub of Gerlingen near Stuttgart. Previously known as the Dobler Green Hotel, the property has now been incorporated into the Sure Hotel Collection by Best Western, strengthening the brand’s footprint in southern Germany and reflecting its dedication to meeting the changing expectations of today’s business-focused guests.

A Strategic Expansion into a Thriving Business Region

Situated in Gerlingen, just outside the economic powerhouse of Stuttgart, the Loftstyle Hotel Gerlingen represents a calculated move by BWH Hotels to tap into the thriving demand for high-quality accommodations designed for professionals. The Stuttgart metropolitan area continues to serve as a magnet for industry, innovation, and commerce, housing global automotive giants, thriving tech firms, and international conference venues.

BWH Hotels Central Europe has incorporated this property as a key element of its wider growth initiative aimed at strengthening its presence within Germany’s major commercial and business hubs. This expansion reflects the group’s understanding of shifting business travel dynamics, where convenience, modern design, and versatile meeting spaces are pivotal for hotel selection.

Tailored for Business and Event-Focused Guests

The rebranded Loftstyle Hotel Gerlingen offers a compelling mix of functionality and comfort, with 167 guest rooms distributed across three well-defined categories. Already, 80 rooms have undergone a comprehensive renovation inspired by the brand’s signature Loftstyle concept, which incorporates modern aesthetics, dynamic color palettes, and ergonomic layouts that blend productivity with relaxation.

In terms of business offerings, the hotel stands out with its eight multipurpose meeting rooms that can collectively accommodate up to 320 participants. These event spaces are equipped with advanced audiovisual technology, high-speed Wi-Fi, and adaptable furnishings. Notably, one of the rooms opens directly onto a rooftop terrace, offering panoramic views of the surrounding region and serving as an ideal location for breakout sessions, receptions, or executive brainstorming retreats.

Enhancing Guest Convenience and Comfort

The new integration doesn’t stop at rooms and meetings. The Loftstyle Hotel Gerlingen delivers on the full-service promise expected of properties within the Sure Hotel Collection. A twenty-four-hour bar and lounge serve as the heartbeat of the hotel’s social offerings, providing a casual yet sophisticated space for guests to network, unwind, or hold informal meetings at any hour.

Health-conscious travelers will appreciate the well-equipped fitness center, while the on-site restaurant offers a curated menu that caters to both local palates and international preferences, ideal for global business clientele.

For travelers arriving by car, the hotel includes a secure underground parking garage, surface parking spaces, and modern electric vehicle charging stations—critical infrastructure for today’s eco-conscious travelers and businesses that prioritize sustainability in their choice of venues.

Part of a Broader Regional Growth Strategy

The adoption of the Loftstyle Hotel Gerlingen is far from an isolated development for BWH Hotels Central Europe. It reflects the group’s broader goal of repositioning its portfolio to capture the growing segment of corporate travelers and event organizers seeking smart, well-located accommodations.

Recent expansion moves such as the opening of the Sure Hotel by Best Western City Hotel Wilhelmshaven exemplify this strategic direction. With each new property, BWH reinforces its brand relevance and commitment to the evolving preferences of European and international travelers.

The transformation of the remaining unrenovated rooms at the Gerlingen property is already underway, ensuring full alignment with the brand’s aesthetic and service standards. Once completed, the hotel is expected to serve not only as a preferred destination for business-related stays but also as a reference point in the region for mid-scale conferences and corporate gatherings.

A Boost to Stuttgart’s Business Hospitality Infrastructure

The Stuttgart region, long known for its industrial base and research institutes, has seen a surge in demand for accommodation tailored specifically to business and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. With global events and business travel regaining momentum post-pandemic, hospitality providers are rapidly adapting to provide elevated services that go beyond the basics.

The newly integrated Loftstyle Hotel Gerlingen fills a crucial gap by offering a smart alternative to high-end business hotels, balancing affordability with upscale design and functionality. The property is expected to support the growing influx of professionals traveling to the region for short-term assignments, long-term projects, or international conferences.

Its proximity to Stuttgart city center, major industrial zones, and Stuttgart Airport makes it particularly attractive for multinational corporations, small and medium-sized enterprises, and business travelers seeking seamless access to meetings and amenities.

Sustainable and Future-Oriented Hospitality

The hotel’s approach to sustainability and modern travel needs also aligns with current market expectations. With electric charging stations, energy-efficient design updates, and a focus on multi-functional spaces, Loftstyle Hotel Gerlingen exemplifies the hospitality sector’s shift toward eco-conscious development and operations.

Moreover, the property’s blend of functionality and style targets a younger generation of professionals who value not just where they stay, but how that space enables their productivity, wellness, and experience. BWH Hotels’ move to renovate and upgrade its properties underlines its understanding of this shift and its readiness to meet it head-on.

Reaffirming BWH Hotels’ Commitment to Regional Excellence

With the addition of Loftstyle Hotel Gerlingen to its portfolio, BWH Hotels Central Europe reiterates its commitment to strengthening its brand across key regional hubs. The company’s Sure Hotel Collection is particularly well-suited to properties that blend individuality with the security and operational excellence of a global hospitality group.

As part of this collection, the hotel will benefit from BWH’s international distribution platforms, loyalty programs, and operational support while maintaining its unique identity tailored to the Gerlingen and Stuttgart business communities.

This dual advantage—a personalized experience backed by global standards—is expected to drive occupancy, guest satisfaction, and long-term viability in a competitive market.

BWH Hotels’ Vision for Germany

Germany plays a pivotal role in BWH Hotels’ long-term vision for Central Europe, serving as a key focus for ongoing development. Through sustained regional investments, targeted property upgrades, and deliberate brand evolution, the company is building a strong platform for future growth within one of the continent’s most influential hospitality markets.

The inclusion of Loftstyle Hotel Gerlingen is more than just a property acquisition—it is a signal of intent. It shows BWH Hotels’ willingness to adapt, innovate, and grow with the region’s hospitality trends while providing business travelers with purpose-built accommodations that support productivity, collaboration, and comfort.

As business travel continues its upward trajectory in Germany, particularly in innovation-driven cities like Stuttgart, BWH Hotels is poised to become a leading player in shaping the future of mid-scale, business-friendly hospitality.

Germany is expanding its fast-growing business hospitality hub around the Stuttgart area through BWH Hotels’ acquisition of the renovated Loftstyle Hotel Gerlingen, enhancing regional capacities for corporate travel and events. The acquisition is in line with expanding demand for modern, business-focused hotels in key economic centers.

With its strategic location, upgraded facilities, and thoughtful amenities, the Loftstyle Hotel Gerlingen stands out as a compelling addition to the Sure Hotel Collection by Best Western. BWH Hotels Central Europe’s decision to bring this property into its fold reflects a forward-looking approach to hotel management and market expansion. As renovation efforts continue and business demand rises, this property is set to play a pivotal role in meeting the lodging and event needs of the Stuttgart metropolitan area.

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