Home » LUXURY TRAVEL » Fairmont Hotels Introduces New “Special Happens…” Experiences for Luxury Travellers

Published on October 27, 2025

Fairmont Hotels & Resorts, an international luxury hotel chain, is introducing a thrilling mix of curated experiences as the next phase of its famous “Make Special Happen” brand campaign. Emphasising the various characters of each location, Fairmont is inviting the visitors to have the “Special Happens…” experiences that are crafted through local culture, last memories, conniving together and more. These contemporary experiences are the testimony of Fairmont’s centenary legacy of being the hosts to the most amazing celebrations around the world.

A New Era of Curated Travel Experiences

Building on the success of its Make Special Happen campaign, Fairmont introduces four distinct categories to inspire travellers: After Dark, In the Wild, Around the Table, and In the Spotlight. Each category highlights the rich culture and unique offerings of Fairmont’s 96 global hotels and resorts, where guests can truly engage with the destination through luxury experiences that are rooted in authenticity and community.

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Special Happens… After Dark

Fairmont’s “After Dark” experiences bring unique nighttime rituals designed to rejuvenate, celebrate, and connect. Highlights include:

• Traveler’s Reset at Blu Xone – Fairmont Mumbai: A transformative wellness ritual blending modern therapies with ancient wisdom, designed to counteract the effects of jet lag and long flights. This exclusive after-dark experience under a canopy of stars helps guests reset and recharge.
• Día de Muertos Dinner at Fairmont Mayakoba: In November, guests can celebrate Mexican tradition with a family-style dinner, inspired by ancestral recipes, regional ingredients, and the spirit of Día de Muertos, providing an immersive cultural and culinary experience.
• Moonlight Silent Cinema at Fairmont Makati: Manila’s first poolside movie night invites guests to relax in plush loungers, watch a film under the stars, and indulge in curated bento dinners, providing a cinematic and sensory escape.

Special Happens… In the Wild

Fairmont’s “In the Wild” category invites guests to venture into nature with exclusive outdoor adventures, blending exploration with luxury:

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• Reel in Your Dream Adventure at Fairmont Orchid: Guests embark on a private deep-sea fishing experience along the Kohala Coast of Hawai’i, guided by the resort’s Executive Chef. The adventure concludes with a gourmet oceanfront dinner prepared from the day’s catch.
• Helicopter Cocktail Odyssey at Fairmont Kea Lani: A helicopter tour of Maui’s coastlines and sugarcane fields, paired with a rum tasting at Kuleana Rum Works, creates a memorable farm-to-glass experience that ends with a sunset toast.
• Tropical Splendor Engagement at Fairmont El San Juan Hotel: Couples seeking the perfect proposal can enjoy a helicopter flight over Puerto Rico, a secluded villa experience, and a breathtaking natural backdrop for an unforgettable moment of love.

Special Happens… Around the Table

Fairmont’s “Around the Table” category celebrates culinary creativity, food culture, and meaningful dining experiences:

• Around the Table at Fairmont Taghazout: Twice a year, two world-renowned chefs join forces for an exclusive dining series, where guests enjoy intimate dinners, tasting journeys, and seasonal menu unveilings, creating a celebration of gastronomy and art.
• Cinematic K-Romance Proposal at Fairmont Ambassador Seoul: Guests can propose in an elegant private dining room, enjoying a six-course dinner with live serenades of K-Drama love songs, creating a romantic setting for a memorable moment.
• Harvest-to-Table Lunch at Fairmont Singapore: Guests enjoy a sustainable lunch experience, harvesting ingredients from the hotel’s aquaponics farm, and savoring a three-course meal crafted from the morning’s harvest, paired with premium wines.

Special Happens… In the Spotlight

Fairmont’s “In the Spotlight” category offers exclusive, once-in-a-lifetime experiences that immerse guests in the local culture and history of their destinations:

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• Sky-to-Souk Journey at Fairmont Royal Palm Marrakech: Guests experience a hot air balloon ride at sunrise, followed by a vintage car ride through Marrakech’s hidden alleys and artisan workshops, offering a rare glimpse into the city’s rich culture and heritage.
• Chalet Claude Nobs Tour at Fairmont Le Montreux Palace: Music lovers can explore Chalet Claude Nobs, the private home of the Montreux Jazz Festival’s founder, for a behind-the-scenes look at the iconic music legacy of Montreux.
• A Day in Chak Charanwas at Fairmont Jaipur: A journey into rural Rajasthan allows guests to experience traditional crafts, a camel ride, and an authentic village lunch, offering a glimpse into the warm hospitality of rural India.

Transforming Travel with Fairmont’s “Special Happens…” Experiences

Fairmont’s new “Special Happens…” collection elevates luxury travel by offering guests meaningful, destination-inspired experiences that celebrate local cultures and create lasting memories. These exclusive experiences invite travelers to engage with their destinations in extraordinary ways—whether through after-dark wellness rituals, culinary adventures, or immersive cultural journeys. By blending luxury with authenticity, Fairmont Hotels & Resorts is redefining the art of travel, providing guests with the opportunity to create unforgettable moments in some of the world’s most iconic destinations.

If it is relaxation, adventure, or high-quality food that you are after, then the “Special Happens…” campaign of Fairmont is the one that gives you a customised experience for every kind of tourist, thereby improving the luxury travel market and setting a new benchmark for significant travel events.

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