Coury Hospitality is taking over management of the 420-room Hard Rock Hotel San Diego as part of push West. 

DALLAS – Coury Hospitality has been tapped to take over management of the 420-room Hard Rock Hotel San Diego, effective July 1, and becoming the Dallas-based operator’s biggest asset.

Alongside the addition of Hard Rock Hotel San Diego, Coury Hospitality is also expanding its portfolio with two new hotel additions and the rebranding of three existing hotels. It will manage the new, 150-rrom AC Hotel Bentonville in Arkansas for the Walmart family, as well as the 105-rrom Seahaus Hotel, Tribute Portfolio in Atlantic City, New Jersey, set to open this summer.

Existing property rebrand and renovations this fall include the The Southlake Hotel (Southlake, Texas) becoming The Elmore Hotel | Tribute Portfolio; The Beeman Hotel (Dallas, Texas) becoming The Mockingbird Hotel | Tribute Portfolio; and the Marriott Westlake (Westlake, Texas) becoming The Ricardo Marriott after an $18 million renovation.

These latest additions build on Coury Hospitality’s nationwide growth, including the ongoing expansion of its Vin Hotel Collection and a major West Coast push with 11 California hotels now under management.

Located in San Diego’s Gaslamp Quarter, Coury will manage the Hard Rock Hotel for the ownership group represented by Tarsadia Investments

“Coury Hospitality has consistently demonstrated excellence in food and beverage, experiential programming, and operational leadership,” said owner representative Ace Patel. “As we embark on a transformational renovation in 2026, Coury’s partnership will be instrumental in reimagining every touchpoint of the guest experience—from design to dining concepts to cultural programming. With our shared vision, we’re confident this next chapter will redefine what Hard Rock Hotel San Diego represents for both locals and global travelers.”