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Sofia Hotels If you’re looking for the best hotels in Sofia, Bulgaria, here are some top recommendations that cater to different preferences, whether you are seeking luxury, boutique style, or a blend of both.

  1. Sense Hotel Sofia: This 5-star hotel is one of the most stylish and contemporary options in the city. Located on Tsar Osvoboditel Boulevard, it offers spectacular views of Sofia’s landmarks, including the Alexander Nevsky Cathedral. The rooftop bar is a standout feature, providing both great cocktails and a panoramic view of the city.
  2. Grand Hotel Millennium Sofia: Another luxurious choice, the Grand Hotel Millennium is known for its spacious rooms, modern amenities, and impressive views. It also has a wide array of dining options and wellness facilities, making it a great option for both leisure and business travelers.
  3. Crystal Palace Boutique Hotel: Located near the Sofia University, this hotel combines classic elegance with modern comfort. It features a lovely garden terrace, a health and wellness center, and a restaurant that offers gourmet Mediterranean cuisine.
  4. Les Fleurs Boutique Hotel: Situated on Vitosha Boulevard, Sofia’s main shopping street, this unique hotel offers a one-of-a-kind experience. Each room has a distinct floral design, making it a charming and memorable place to stay.
  5. Hotel Villa Boyana: For those preferring a quieter location, this hotel is set at the foot of Vitosha Mountain, offering a serene environment with easy access to both the city center and natural attractions. It’s perfect for those who want to explore the Boyana Church and enjoy the nearby nature.

These hotels are among the best in Sofia, offering a combination of luxurious amenities, prime locations, and unique atmospheres​ (Tripadvisor)​ (Boutique Hotels)

EHL Innovation Rewind: Ásta Kristín Sigurjónsdóttir & Milena S. Nikolova on Rethinking Tech, Travel Behavior, and Community-Centered Success

16 June, 2025 Sofia Hotels

At the EHL Open Innovation Summit, we had the opportunity to speak with Ásta Kristín Sigurjónsdóttir, CEO of the Iceland Tourism Cluster, and Milena S. Nikolova, Ph.D., Chief Behavior Officer and Co-founder of BehaviorSMART. Our…

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Westin Hotels & Resorts opens new property on Nirup Island, Indonesia

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The new Westin Hotels & Resorts resort covers the entire private island. Credit: Marriott International. The Westin Nirup Island Resort & Spa, component of Marriott Bonvoy’s portfolio, has opened its doors on Nirup Island, Indonesia,…

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The Travel Foundation strengthens its leadership with three new trustees

15 June, 2025 Sofia Hotels

Leading global sustainable tourism NGO, the Travel Foundation has welcomed three new trustees, bringing a wealth of new experience and expertise to its team. The Travel Foundation’s new trustees are: Shannon Guihan, Chief Sustainability Officer…

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EHL Innovation Rewind: Will Guillaume Foussier on Coaching, AI, and the Future of Organizational Transformation

15 June, 2025 Sofia Hotels

At the EHL Open Innovation Summit, we spoke with Will Guillaume Foussier, CEO of AceUp, to explore how artificial intelligence is reshaping revenue strategies in hospitality and why coaching remains one of the most powerful…

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European Hotel Investment Market: Insights and Outlook After a Record Year

15 June, 2025 Sofia Hotels

Hotel Investment Holds Steady in Q1 2025, with a Promising Hotel Investment Outlook in Europe European hotel transaction volumes reached €5.5 billion in Q1 2025, flat year on year with 2024 but still 24% above…

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IHG opens 80th avid hotel

15 June, 2025 Sofia Hotels

IHG’s avid hotels has opened its 80th property, a 71-room hotel in Coralville, Iowa. The avid hotel Coralville – Iowa City is the brand’s second location in Iowa and the fourth dual-branded avid and Candlewood…

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Understanding the Owner’s Perspective in Hotel Management Contract Negotiations

15 June, 2025 Sofia Hotels

For many hotel owners, entering into a hotel management agreement (HMA) is one of the most consequential decisions they will make. While these contracts define the operational relationship between the owner and the operator, their…

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The Illusion of Innovation: Why True Progress in Hospitality Technology Demands More Than Just New Features

15 June, 2025 Sofia Hotels

In the bustling world of hospitality technology, we’re often captivated by the next shiny object – the latest AI, the newest automation, the trendiest platform. There’s a pervasive narrative that simply adopting “new” equates to…

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What Gets Missed Between the Shift and the Schedule

15 June, 2025 Sofia Hotels

A lot has been said about communication breakdowns in hospitality. But the truth is, it’s rarely just about miscommunication. It’s about disconnection—from purpose, from process, from each other. And it shows up in the details:…

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How Hotels Can Win at eCommerce & Drive Direct Bookings

15 June, 2025 Sofia Hotels

Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of…

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