Buying Tech: Daydream vs. Reality — Photo by Infinito

Ever played Microsoft Flight Simulator on an Xbox? It’s fun. You sit in the cockpit, press buttons, take off, and land like a pro. I personally am more from the Commodore 64 time so my joysticks and games looked a bit …. well….basic I believe was the language

Load”$”, 8,1

Back to 2025…playing…got it….let’s be real: you’re not actually flying a plane.

This is exactly what happens when hotels buy systems.

In their heads, they think they’re piloting a 747. In reality, they’re just pressing buttons on an Xbox controller.

The Dream vs. The Reality

The Dream:

• You buy a system.
• It magically integrates.
• AI optimizes everything.
• Revenue soars.
• Life is easy.

The Reality:

• Integration is complex.
• Your data is a mess.
• Strategy > automation.
• “Set it and forget it” doesn’t exist.
• Garbage in = garbage out.

Here’s What Happens Instead

Hotels often buy the dream, not the system.
They see a slick demo, hear big promises, and think, “This will run itself.” Then… reality hits:

• The system needs actual inputs.
• Data issues create errors.
• AI isn’t a miracle worker.

It’s like buying a 747 and realizing you actually have to fly it.

The right system can transform your business, but only if you know the difference between flying a real plane and pressing buttons on a game controller.

Love,

Fabi

PS: My favorite question: Tell me about the surprises I will encounter and could you connect me to the customer that really has issues right now…

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Information Technology