When Emily Campeas realized that Marriott had allegedly canceled the room block for her destination wedding just two days before the event, she turned to TikTok to share her frustration. But it was her father, Dave, who took matters into his own hands – emailing Marriott’s CEO in a desperate attempt to resolve the issue.

Dave, a lifetime elite Marriott customer, wasn’t going to let his daughter’s big day be derailed without a fight. His persistence, combined with the viral power of social media, caught widespread attention.

Brands like RITZ Crackers and Coach even took to TikTok to comment. “As he should ,” the global fashion house wrote.

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In a follow-up TikTok, the Campeas family shared an update: Thanks to public pressure and Marriott’s responsiveness, they were eventually able to secure accommodations for their 300-person wedding party.

In the video, Dave expressed his gratitude, acknowledging how the online community played a crucial role in their resolution.

“Thanks to the power of social media, the Marriott came through both nationally and locally, and we got our wedding party situated at a different hotel with their help,” Dave said. “We could not have done it without everybody from TikTok, so thank you all so much. And if you ever need a dad to stand up for you, let me know!”

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Guests at a destination wedding.

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The situation highlighted the unwavering support of a father willing to go to great lengths for her daughter, as well as the undeniable influence of social media.

Emily’s story resonated with over 28 million people, sparking outrage and solidarity among viewers who encouraged Marriott to respond. What started as a personal crisis quickly turned into a viral movement, proving that online platforms can be a powerful tool for advocacy.

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PEOPLE reached out to Marriot for comment but has yet to receive a response. In the meantime, Emily’s wedding is taking place with the support of family, friends and an engaged online community that helped make it happen.

As for Dave, he’s now TikTok’s honorary “wedding dad” — ready to stand up for anyone who needs him. 

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