AI dominates hospitality discussions, but Oracle Hospitality’s Tanya Pratt is cutting through the noise, focusing on AI’s real business impact—enhancing efficiency, reducing friction, and empowering frontline staff. At ITB, Pratt shared Oracle’s practical AI applications, including content automation, real-time support via conversational AI, and machine learning-driven revenue optimization.

One standout initiative is Oracle’s GenAI-powered content creator, which instantly generates hotel descriptions and offers, reducing a 30-minute task to just 30 seconds.

Beyond AI, Pratt highlights tech unification as hospitality’s next major shift. With departments still working in silos, inefficiencies and conflicting data create operational blind spots. Oracle envisions a fully integrated, data-driven future, where sales, revenue, and operations align under a shared source of truth—eliminating tech silos and fostering true industry-wide collaboration.

Key Takeaways

• AI must solve real problems – It’s about efficiency, frictionless service, and frontline enablement, not just buzzwords.
• GenAI is revolutionizing content – Oracle’s AI-powered creator transforms manual hotel content updates into instant automation.
• Machine learning enhances revenue – AI optimizes upselling and predicts demand trends for smarter pricing strategies.
• Tech unification is the next frontier – Breaking down data silos will lead to seamless collaboration between departments.
• From AI hype to AI necessity – In a year, AI will no longer be a talking point—it will be an essential part of hospitality’s digital framework.

Oracle Hospitality’s vision isn’t just about selling technology—it’s about delivering real value by making hotel operations more seamless, data-driven, and guest-focused.

Chatbots, Robotics & AI