ATLANTA, Ga. – AAHOA (Asian American Hotel Owners Association), the world’s largest hotel owners association, proudly announces that Hilton will serve as an AAHOA Brand Partner, exhibitor, and Grand Sponsor of the Welcome Party at the 2025 AAHOA Convention & Trade Show (AAHOACON25), set to take place April 15–17, in New Orleans.

This announcement signals a pivotal step in sharpening AAHOA’s focus on collaboration, innovation, and growth among hotel and brand owners, and marks a significant milestone in the decades-long relationship between AAHOA and Hilton—one built on shared values and a unified vision for the future of hospitality.

The collective decision by AAHOA and Hilton to revitalize their partnership at AAHOACON25 underscores the importance of fostering direct connections between Hilton leadership and the AAHOA Members who support the success of Hilton’s brands.

Our industry thrives when relationships thrive. Hilton’s sponsorship of AAHOACON25 reflects a shared commitment to building meaningful connections and driving the industry forward. This is more than a partnership—it’s a powerful message about the unity and collaboration that define our industry’s strength. AAHOA Chairman Miraj S. Patel

Hilton’s active participation in AAHOACON25 represents a larger movement to bring brands, vendors, hotel owners, and industry leaders together as we address the evolving challenges and opportunities facing hospitality. AAHOACON25 is set to be the ultimate gathering for stakeholders, fostering innovation and showcasing the engaged power of AAHOA.

Developing positive and mutually beneficial relationships with our owners has always been a top priority for Hilton. We look forward to building on our long-standing relationship with AAHOA as a leading sponsor of AAHOACON25 and to continuing to work closely together on many important issues in the future. Hilton President and CEO Chris Nassetta

AAHOA is proud to partner with one of the industry’s most iconic brands at AAHOACON25. This partnership is more than a milestone, it is a bold statement about momentum and collaboration. Hilton’s commitment to franchisees—addressing financial challenges, driving profitability, and fostering collaboration—sets a powerful example as we shape the future of hospitality together. AAHOA President & CEO Laura Lee Blake

It’s evident that Hilton values the relationships of AAHOA Members and the owners who bring their brands to life. By actively engaging with franchisees and listening to their needs, Hilton reinforces the importance of strong brand-owner partnerships—this level of engagement and responsiveness is what helps drive success for hotel owners across the industry. AAHOACON25 Convention Chair and AAHOA Incoming Chairman Kamalesh (KP) Patel

About AAHOA

AAHOA is the largest hotel owners association in the nation, with Member-owned properties representing a significant part of the U.S. economy. AAHOA’s 20,000 members own 60% of the hotels in the United States and are responsible for 1.7% of the nation’s GDP. More than 1 million employees work at AAHOA member-owned hotels, earning $51.3 billion annually, and member-owned hotels support 4.2 million U.S. jobs across all sectors of the hospitality industry. AAHOA’s mission is to advance and protect the business interests of hotel owners through advocacy, industry leadership, professional development, member benefits, and community engagement.

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