One of the Willy’s Chocolate Experience advertisements, with uncorrected spelling errors and nonsensical words… — Photo by Wikipedia

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When I finish reading I realize I’ve learned… nothing, to be precise, agreeable nothing.

And it’s not just in posts, it’s creeping into the comments too. On my post about travel distribution (overtourism), there were several comments where I could almost see the boring prompt behind it, something like “Please suggest a comment.” The result? 5-6 lines of text, nodding along, and encouraging me to continue. Very meh, I even struggled to reply to them as there was just zero meaning. I like the encouragement, but please try to bring an opinion, so much more fun.

The problem isn’t AI itself. It’s how some people are using it. Too many are outsourcing the actual thinking to the machine. That’s where you get these non-ideas: “Top five hotel tech trends” or “The importance of customer experience.” AI can generate lists like these forever, but they’re devoid of much thoughtful meaning, because they’re generated based on the average of what is out there – hence utterly meaningless lists. And yet, having an opinion and meaning is kind of what we humans like about reading each other.

So, to help avoid that, here are some rules I stick to:

1. The idea must be mine. AI is great for inspiration, but if it’s inventing my concept, it will be boring. I don’t let it invent.
2. Use AI as an editor, not an author. It can structure my text, polish my style, or improve clarity. But if I wouldn’t say it like that myself, I won’t let an AI say it for me.
3. Bring my own data. GenAI makes things up, that’s literally how it works. I bring my own data, 8 minutes of unstructured thoughts, 300 words of text, numbers, facts etc.
4. Posting is communicating. Every article or post is me conveying a concept to someone else (at least that’s the idea). If I hand this over to a bot, I’m not communicating, I’m just spamming.

The irony is that AI can make us better communicators when used well. It can help untangle thoughts and make messages sharper. But when it replaces the thought itself, you get what we’re seeing sometimes on LinkedIn and in posts: a soup of agreeable nothingness.

So don’t be in the “Agreeable Nothingness” group. Share an opinion, argue a point, or highlight a detail that stood out to you. Even if you agree, say why. That’s what makes it human, and that’s what makes it worth reading.

Oh and tell others. We’ll all be better off IMO.

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