THE CHALLENGE Makarem sought to elevate their digital advertising strategy, with a strong focus on metasearch, to maximize direct bookings and improve ROI. Their key challenges included: Optimizing metasearch performance: They needed a data-driven approach…
If there’s one metric hoteliers in EMEA should be tracking in 2025, it’s their email capture rate. A hotel’s ability to master email capture is critical to its success and impacts other bottom-line metrics like…
Adding €80 Million in Revenue and €50 Million in Gross Operating Profit Leading the modern Hospitality Industry with AI-Driven Innovation From London to Lisbon – NUMA’s Rapid Expansion into Europe’s Top Travel Destinations BERLIN –…
Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio of brands, and goop, Gwyneth Paltrow's modern lifestyle brand, have joined forces to debut Sleep Training for Grown-Ups – a three-part video series designed to help…
INVESTMENT ACTIVITY European hotel transactions exceeded €10.4Bn in H2 2024, involving 486 properties and close to 64K rooms. Overall, European transactions reached 22.4Bn in 2024, the highest volume since 2019, up 37% from 2023 (12%…
They say travel broadens the mind. But at times it can stretch your patience, especially when flights are re-routed, borders blurred and even the best-laid plans are thrown into the air like confetti. Over the…
Hyatt Place Ha Long Bay, Bai Chay — Photo by Hyatt Hyatt Place Ha Long Bay, Bai Chay — Photo by Hyatt Hyatt Place Ha Long Bay, Bai Chay — Photo by Hyatt Hyatt Hotels…
Source: The Loren Hotel Group NEW YORK - The Loren Group is delighted to announce the acquisition of the iconic Elbow Beach Hotel and Fritholme Garden Residences in Bermuda, a landmark property situated on Bermuda's…
LONDON - IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of two properties on the island of Crete, Greece - The Chania Hotel Crete, Vignette Collection and Kimpton…
The all-inclusive luxury brand Paradisus by Meliá is preparing to make its debut in one of the most popular destinations in Asia. Meliá Bali — the first hotel opened by Meliá Hotels International outside of…