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Day: April 24, 2025

From Reviews to Reservations: Leveraging Guest Feedback for More Bookings

24 April, 2025 Sofia Hotels

A hotel’s online reputation isn’t just a reflection of guest satisfaction—it directly influences bookings, revenue, and brand trust. A well-managed review strategy can set your hotel apart, driving more direct reservations and improving your overall…

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A luxury trip to Antalya with Corendon

24 April, 2025 Sofia Hotels

“The population of Antalya was 600,000 nine or ten years ago. Today it’s 3 million,” our certified tour guide Ihsan told us on a recent trip to southern Turkey. I blinked – not because I…

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Types of AI as the Glue for the Hotel Wellness Guest and Staff End User Journey

24 April, 2025 Sofia Hotels

It’s inevitable that modern advances in artificial intelligence (AI) and automation will impact the hotel industry. While much has been rightfully said about use cases like machine learning (ML) impacting personalized guest offers or microsegmentation…

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