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Month: March 2025

UEFA Champions League pushed Madrid room rates to February highs

14 March, 2025 Sofia Hotels

Helped by a pair of UEFA Champions League matches, Madrid’s hotel industry posted its highest February average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar. CoStar

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Graduate by Hilton: The Guide to These Boutique Hotels in College Towns

14 March, 2025 Sofia Hotels

Graduate by Hilton is a group of over 30 boutique hotel properties located near college campuses throughout the U.S. and United Kingdom. The brand was acquired by Hilton in 2024 and recently integrated into the

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The Travel Club’s Donate Your Old Case for a Cause Returns This March

14 March, 2025 Sofia Hotels

A suitcase carries more than belongings—it holds stories. Now, yours can embark on a new adventure, helping others travel toward new opportunities. The Travel Club is once again rolling out its Donate Your Old Case for

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Centara plans transformational year

14 March, 2025 Sofia Hotels

Leading Thai hotel operator Centara faces a busy 2025, as it embarks on a schedule that will see it launch nine new hotels and resorts. The additions will see Centara open its portfolio into new

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Influence Society Unveils Societies Quarterly: A New Perspective on Exceptional Hospitality

14 March, 2025 Sofia Hotels

PARIS, FRANCE - Influence Society, the creative agency bridging the worlds of refined design, advanced technology, and exceptional hospitality, proudly announces the inaugural edition of Societies Quarterly. This curated visual report offers hoteliers a distinctive

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Sojern Introduces Fully Managed Email Campaigns—Hoteliers Pay for Performance

14 March, 2025 Sofia Hotels

SAN FRANCISCO – Sojern, the leading marketing platform built for hospitality, is excited to announce the addition of a fully managed email marketing service as part of its multichannel Commission offering. This industry-first solution streamlines

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Nothing Has Changed in Customer Service … And Everything Has Changed in Customer Service

14 March, 2025 Sofia Hotels

With all the talk of AI, ChatGPT and more, I’m often asked when interviewed, What’s changed in customer service? My answer is accurate: Nothing! For thousands of years – actually about 3,775 years – when

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Hotels add 'beauty' to spring promotions

14 March, 2025 Sofia Hotels

Promotional image for Spring Escape package (The Westin Josun Seoul) As spring approaches, several hotels nationwide are unveiling exclusive collaborations with beauty brands, offering guests a range of seasonal promotions designed to enhance their stay.

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State leaders, hotel industry, and advocates call to strengthen human trafficking training in Massachusetts hotels

14 March, 2025 Sofia Hotels

BOSTON – Today, Massachusetts lawmakers, hospitality industry leaders, and survivor advocates gathered at the Massachusetts State Capitol to highlight the urgent need to implement human trafficking recognition training across the hotel industry. The industry is

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Lodging Interactive Announces 2024 Hotel Christmas Tree Competition Winner

14 March, 2025 Sofia Hotels

Once again, it was a very close race, as hotels around the world battled it out for Lodging Interactive’s third annual Instagram Hotel Christmas Tree Competition, which aimed to support local hotel charities. The stakes

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